BBO Show with Kyle & Harms


Building an online community during lockdown? - Yoga, PT, Coach and more


What you’ll learn in today’s show

BBO.SHOW #3 – Building an online community during lockdown? – Yoga, PT, Coach, Mentor and more physical businesses

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Hey Harms here, thanks for watching today’s show, if you have not yet then…

What you will learn in today’s show:

  • How do we get people to care about what you are talking about?
  • Look at best practices that your competitors are implementing and where are the opportunities? (Hint one community grew by 10,000 members in just 30 days)
  • How to get people to enter your community quickly
  • Best place to house your tribe/community?
  • Best method to keep them engaged when they are in the tribe?
  • Some of our suggested starter content creation kit

The focus area is: Tribe.

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Read the transcript instead…


BBO.SHOW #3: Building an online community during lockdown? - Yoga, PT, Coach and more

Harms: We are focusing on a section of the BATON system.

We have done business, how to attract an audience’s attention and now in this section of the guide we’re focusing on how to harness a tribe.

The third letter in the BATON system is tribe and essentially the key question is how we get people to care how and start to form around our idea, our business, our product.

What we’re focusing on in terms of product is events businesses and mainly individuals like yoga teachers, gym instructors, educators, coaches and mentors who have to physically meet people online. 

So even some kind of coaching and mentoring cannot happen remotely it has to happen physically.

Kyle: We’re moving into Tribe and it’s worth talking about what this is because when we’re going out wide, to as many people as possible in the audience we can use the Internet to get to millions of people.

That’s not really a problem, however, we’re not expecting everybody in that group, in that one million or 10 million to actually care about what we do. We also don’t need them all to care, which is a good thing.

If you use social media you know that you can just swipe through and there is so much information.

There are so many people putting out content that because our time and our attention are limited, we will only spend that attention spend that time with people we care about.

A lot of online businesses jump straight to the offer, they jump straight to the sale. 

It is just an advert saying this is what we sell come and buy it now, it doesn’t really work online nowadays because people are fed up of being sold to.

That’s why instead we grow an audience, we build something of value to put out into the world.

We get people to opt into our tribe to actually say hey, I care about what it is you’re doing, and I want to hear more from you. And then and only then are we going to move to offer that’s when we are going to start selling to people.

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Harms: What Kyle is saying when we have our business idea, product, service, most people will skip immediately to offer and they don’t worry too much. Sometimes they worry about the audience, but they certainly skipped what we’re talking about today which is the tribe.

We want you to work through this process.

How do we get people to care? 

Kyle:  Because of the coronavirus, what a lot of businesses are doing is they’ve lost their off-line business. 

They’re no longer able to do classes or lessons at the local gym for example, so they have jumped straight to trying to sell online classes without bothering to build an audience or tribe.

Harms: Because I empathise with them, I do appreciate that they have to transition quickly. I understand why they would want to do that, theoretically, but how long would this take?

Kyle: It’s a very difficult question and it depends on what results you need.

If you are just looking for a handful of people to start paying online classes we don’t need to reach millions and millions and millions of people or get thousands of people into our tribe. 

We need a handful.

That’s why we talked about how we start to distribute our ultimate list, how we distribute that resource guide, we started locally. 

We started with our existing clients. 

We started with people in the local neighbourhood because that might be enough to build up the online client base you need.

If you try to build up a massive online mechanism to generate online sales in the thousands selling courses online every day, hundreds of courses, then yes it will take time, six to 12 months, but that’s a totally different business.

What we’re talking about right now is instead of rushing off and just running some Facebook ads, which I know a lot of you will be thinking this is the thing I need to do. 

You can do that and it does work, and you will get a few online sales and you will be able to start doing classes, but it’s very expensive.

We are talking about doing some value building at the same time, we’re doing this in parallel to just running adverts.

This system of building an audience and building a tribe will start to generate business for you for a very low cost.

Harms: Now we’ve got our ultimate resource list, how do we get people to care about that and how do we move people from just looking at it and saying this is fantastic, into a position where they can transact with us, whether it’s attention transaction.

What I mean by that is just exchanging for example, you’re reading this guide you’re transacting your attention rather than money.

Kyle: We’re moving towards that but first we need to get their attention and show them that we’re worthwhile investing in, so we’re not going to jump too quickly. 

Harms: We all would love to get the cash instantly, but the online world is super busy, so working through this process helps you niche a little bit of space and allow attention to come to you in that space that you created in this mass online

Kyle: We want to have a place for people to get in touch with you, for people to learn about what it is you’re doing. 

You might be thinking I’ve already got a website that’s not what we’re talking about, websites are quite old-fashioned.

They still have a use but nowadays it’s really about social media and groups that we’re going to be talking about. 

Because as a business, as a brand of yourself, there needs to be interactivity.

Harms: What we’re saying is to get people around us we basically need a mechanism to take people from the wider space into a group where we interact with them.

We are saying our recommendation number one is we need to work out a way to get people within a group,

Kyle: Specifically for this particular niche, for this particular funnel that we’re taking people through it’s going to be a Facebook group.

There are many ways to do this, we can get people onto a newsletter.

We can get people to a physical meet up and I run a few of them obviously that is not working at the moment because people aren’t meeting. You can get people onto a membership site, we can get people into a LinkedIn group instead of a Facebook group. 

Kyle: What you’re reading right now is the audience.

This is us putting value out into the world and building an audience.

This is just us putting our flag in the grounds saying this is the value we’re going to be offering, and we are starting to see an audience build up already.

The slack group is our tribe, that’s where we are communicating with people and bringing the community around us. But we are doing what we are teaching as well.

However, in your case, if you run classes, if you run events, if you’re doing yoga classes for example, we are recommending a Facebook group instead of slack. It

Harms: It could be Zumba, could be your PT, it could be you are an interventional coach. 

It could be that you are a mentor to a group of people, you could be a networking meeting host and we know that’s very common across the UK.

Just consider yoga as shorthand for all of these interactions and there’s a lot where people have to physically meet others in this space where you are almost educating and providing a service of something similar to yoga.

When we say that I don’t feel like I’m not a yoga instructor it doesn’t apply to me. It may apply to you so look for the opportunity in the message that we’re describing.

Kyle: I’m going to pull up an example of a really good Facebook group, again this is just a yoga example because it’s a nice easy way for us to talk about it. 

Yoga with Sandra is a private group, you do need to apply to enter it. However, it’s free and anyone can apply.

In this group she has nearly 21,000 members. You can see, there are 96 new posts today and in the last 30 days she’s added nearly 10,000, it has doubled in the last 30 days.

YouTube is her main platform and she does free YouTube videos.

The call to action from those videos is to come and join her Facebook group. She also has this free seven-day beginner yoga journey, which is an email newsletter where you get seven days’ worth of videos basically.

The point of this group is you join up for this seven-day yoga journey and you come into the group to get support with that and beyond in her community. It’s a fantastic example of what you can do with a group, you are just creating a space for people to gather and to talk about and to discuss and share information around your particular niche.

This is again, us being the host of the party.

Harms: What that should give you is a big woah hang on a minute, if I had done this beforehand I would also see some sort of doubling in the numbers. 

Some people are going to win during this time some won’t, some will be in between and it all depends on your special circumstance.

But that should be an encouragement to us all to put something like this in place because we never know what kind of luck in a certain scenario whether it is good or bad may occur to us. She has seen a doubling in numbers within 30 days.

Kyle: She’s had the group for about three years but 9,500 of them arrived in the last 30 days, so that’s telling you something.

Harms: That should be encouragement enough about your opportunity right now.

Circumstances can operate in different ways for different people. And because she’s online because she’s been putting videos out, putting value out into the world and saying, hey, I’ve got a private group where you can come and chat about yoga.

She put herself in a position where suddenly because of the lockdown she’s doing extremely well as a result of

What we are saying is create a Facebook group essentially for where your tribe can come and interact. 

Why a group not page? 

Harms: But here is a question Kyle, why a group and not a page?

Kyle: Previously we were talking about yoga with Adriene, who is probably one of the largest if not the largest yoga YouTuber. She has a Facebook page. She does not have a group, she’s gone down a different route, and this is a really good question.

Why should I have a group instead of the page?

Because a group is harder to get into anyone can go on like a Facebook page. 

Anyone can access content on a Facebook page, so why would I make it harder for people who want to access me and access my content?

Why would I make them have to join a group and it’s a valid question.

The main reason is because of the way the Facebook algorithm works.

If I post content to a Facebook page it’s like 10 to 16, 17%will see that content. Let’s say I have 10,000 people who follow one of my Facebook pages, maybe a thousand of them maybe 1,600 of them are going to see when I post a new video that’s it.

The rest of them will not see it because Facebook is such a busy place and there’s just so much information all the time that Facebook will not show everything I post to everybody who follows me.

They used to, and a lot of people still think they do. 

A lot of business owners think if every time I post something on my Facebook page obviously all my fans are going to see it, that doesn’t happen.

A Facebook group is different.

There is much higher visibility because somebody who has joined a Facebook group has raised their hand to Facebook and said, look, I’m really interested in what this person has to say. 

I’m interested enough to actually opt into the group that they have set up.

As a result of this when you do post something into a group far more people will see it.

Harms: There are some really cool features within a Facebook group in terms of all of your posts as an example, you can select an option to have it featured as an announcement. 

Which means it’s the first thing somebody sees every time they come into that group and then once they’ve seen it, they’ll see another announcement.

There is a potential there for either the host to create ads or to experience a percentage of the ad revenue that Facebook makes. 

Or they may be using groups in a way to get hyper-targeted adverts because they know certain groups will be interested in certain advertisements.

I wonder how long groups will stay safe from advertising?

Kyle: At the moment you cannot advertise to a group that’s not something that can be done within the Facebook advertising interface.

Which means if you own a group it’s very powerful because you can pin an announcement or you can pin a post to the group saying, hey, I’m starting a new workshop series, I’m going to be teaching yoga every Friday at 6 PM. There are 30 spots available.

You control the group so you control the messages to the group. 

You have basically created a space on Facebook you control, whereas if somebody was on your page, or in their stream they’re getting bombarded with messages from all over the place. 

It’s a very different environment to the safety of being in a group where it’s just going to be your content, your value.

Harms: In short, it’s an opportunity for you to advertise for free and that’s another way to think about this, although that’s not the intention that is another way to think about this in terms of an advantage for having a Facebook group.

It is externally powerful.

So why don’t we like it?

Let’s talk about that before we move on to how to get people in there. 

Why don’t you like it Kyle, what’s your beef, with Facebook groups?

Kyle: I don’t personally use Facebook and social media platforms, so for me personally, it’s not a convenient place to consume content. 

I prefer other platforms, which is why we’re using slack for our group because I’m much more likely to be there and to commit to actually adding value into a group.

But for something where you are teaching using video Facebook is amazing because video is very native to Facebook, whereas if we were to use WhatsApp for groups for example, video doesn’t really fit in there very well.

You can post videos but the videos have to be relatively short or they have to be embedded YouTube links, it is not built from the ground up for video, whereas Facebook is.

Harms: For example we’ve got a private course that we ran into a paid Facebook group.

What we did was we used the Facebook group as you can convert it into a social learning group. 

You have social learning units which you can upload your videos to. And then a whole bunch of people wanted to learn about something specifically with online business, join the group and then they can actually work through that and then comment within the social learning group. And Kyle and I can jump in and answer questions and so forth to make sure they’ve got somebody to interact with.

It is very powerful and I used to love it.

I don’t love it anymore because it’s just extremely distracting just to look. 

In terms of a focused place to work I like slack because it’s already adopted by big companies because it’s so focused.

You’re not getting bombarded with notifications, advertisements, your friends, these videos that are just there to get you to click. It’s hilarious and great, but I’ve just lost another seven minutes of my life. 

There’s too much of that on Facebook versus Slack where it’s like, okay, I’ve got a specific question, Kyle and Harms on what you discussed on episode number three, around the Facebook group.

How do I do this within my Facebook group?

Amazing, now we can answer that without me getting distracted by a silly video that’s going to make me laugh.

Kyle: I think it’s useful when we’re talking about these platforms, whether it’s Facebook or LinkedIn on YouTube or whatever it is, we’re talking to you, we are business owners and you’re a business owner.

When you use social media when you use something like Facebook as a business owner it’s different to using it as a user.

Personally as Kyle, I do not use Facebook as a user I do use Facebook as a business owner, very different thing and unless you’ve used Facebook for your business, unless you’ve used advertising to build communities etcetera, it’s quite hard to wrap your head around the fact that Facebook is a platform.

Facebook sits between the users and businesses who are like us, business owners who want to get in touch with Facebook’s users.

Harms: That’s quite an interesting one because if you just think about who the actual customer is there it’s not the user, although they would like you to think that, or maybe they are partly, but the real customer is ultimately the person who pays them the cash and the cash comes from businesses that advertise on the platform.

That’s it in a nutshell.

Hook to join tribe 

Harms: Let’s move on to how do we get people to join the tribe now?

Kyle: The simplest way is we control the list, so at the top of the list are we going to say if you like this, if you find this useful we have communities set up here is the link, and you give the Facebook link.

You make sure your Facebook group has pride of place in your list, maybe in the introduction, you just say if you like this it was compiled by me and my company. I run a Facebook community here where we do x,y and z.

The basic idea is you’re going to be providing a lot of value, you’ll be giving more and more and more value to the people who have chosen to come to you because you’re an expert.

Harms: They already know you’re very useful in the fact that you can compile all of this information, whether your stuff is in there it was also quite unbiased in the fact that you featured your competitors, you featured all this cool stuff that you’ve done and experienced.

Which when you actually catalogue like that, you’ll probably be surprised at yourself that you’ve used a lot of these tools or the services, and I have an opinion on them. I enjoyed these, I didn’t like these so much because of this, and that’s great.

People will start to flock around you because you have that kind of experience to share.

Kyle: That’s why we have the group as if someone has a question they’ll ask you in the Facebook group.

That’s going to be the easiest way to get people from the ultimate list to the Facebook group.

Harms: That will potentially get a handful of people and it depends how well your resource list is.

Kyle:  Again we can’t rely on that but if it does start to get spread around fantastic, that’s great, but we want to have a method where we control how many people come in. 

For that we might want to look at running some Facebook boosted posts.

Harms: This is a second way.

We discussed just telling people and they will see it when they get it on their WhatsApp and next door and all the other cool places we told you about your competitors, etcetera. 

Now we’re talking about number two, which is a Facebook boosted post.

Kyle: Again, because we are at the moment coming at this from the perspective of pure value delivery, just giving away information and giving away classes, etcetera. It’s quite easy to make a sale because we’re not charging people anything.

I would recommend shooting a quick video where it is basically you saying what you’re offering, who you are and what they need to do to access what it is you’re offering in this group.

If it’s yoga again, I might say my name is Kyle. I’ve put together a group for people interested in learning yoga. I’m going to be going live every day at 1 PM doing a free yoga class, you’ll be able to hook straight into a group by Facebook to live. Totally free. All you need to do is hit the link below or join the group I will add you into it and you’ll be able to access that content every single day.

Again adapt it to your niche, but what you’re saying is this is what I’m offering, you start with that you don’t start with who you are because people will turn off very quickly.

You start with this is what I can do for you in the first few seconds.

Then you can talk about who you are because then at that point they might be like who is this person, why should I listen to them, why should I care?

But first, you need to start with what’s in it for them because most people will scroll pass very quickly.

Three seconds on Facebook is considered a watch.

That’s like a long time. 

If you manage to hold somebody’s attention for three seconds Facebook considers that a big win for you, so that gives you an idea of how little attention is spent on each piece of content.

Harms: The post is awesome and that’s essentially in short, you know, just spending a bit of money to get the post seen by lots of people off the back of that message you just said.

Kyle: From a technical point of view, you record that video and you upload it to Facebook onto your Facebook page. And then below that post will be a little blue button that says boost post and that allows you to send it out to your market on Facebook.

I’d recommend again if you’re doing something like yoga I might target yoga with Adriene and then the UK.

I’d basically put five or £10 behind that post and see what happens.

Also, it’s going to be extremely specific to your niche, so this is the kind of thing you can ask us in your slack group. Because Facebook advertising or any online advertising is very difficult.

Like should you go global, should you keep it local?

What interest targeting should you do?

Should you be using video, images, etcetera.

Lots of questions and the answer is always it depends on and your audiences and product market fit. For me to give a sweeping answer is very difficult.

Harms: The most common question we get is should I advertise?

The answer is always yes.

If you have a marketing budget to advertise, of course you should.

How you do it is so specific to you. There are so many factors to consider.

Kyle: Facebook groups generally are going to be the best for you and Facebook is generally the widest and most all-inclusive social network. 

It has got about two billion users, but it is not always going to be the answer in this case, in classes and in health and fitness in particular it will be.

Number one is through your audience gathering mechanism.

Harms: lt’s through the ultimate list, the resource list that you put together, front and centre your group and the additional way people can contact you and benefit from your experience and expertise.

Number two is a direct call to action saying I’ve set up a group this is what we’re doing in the group, this is why it’s good for you, this is who I am, join below.

They’re the two ways. 

What we do once they are engaged

What do we do once they are engaged?

 The next question is what to do with the people in the group.

It’s not about the numbers to start with, it is the first time you’re doing. 

It doesn’t matter, it could be one person, five people, 10 people, could be 10,000 people as we’ve seen that some groups experience as well. It all depends.

But the point is now just to get the first person in, the first five people, first 10 people.

But when they are in there what do you do?

Kyle: On that issue of how do I get my first people in there, you already do lessons you already do classes, so talk to your clients, your existing customers that helps you get over that slightly odd phase when there’s only five people in your group including your mum.

If you can bring in your existing students and say I’m going to be delivering content here if you want to keep in touch during this time, this is the place to be.

You’re already going to be a few steps ahead of somebody who is starting from scratch.

Harms:  It is arguable that somebody’s got a great off-line reputation and a great off-line network they could never have existed online before, but their initial foot up is bringing all of their off-line clients into this group, so that’s a good win.

If you’re thinking I have a great off-line presence, a community, etcetera now it’s a case of just educating them and transitioning them online, and that’s the key so well done there that’s extremely hard to do.

That’s a bigger win than just starting completely online, it gives you a better footing you have a trust with those people already, and most of them were probably using Facebook or something similar.

Kyle: Which is one of the other reasons why we have suggested Facebook for today because there is always going to be an additional friction if you say to them you need to download this app and then join here.

If you can say it’s a Facebook group most people you know or your customers and clients will already have Facebook, so it’s a bit easier.

Harms: When they are in the group the big category is let’s deliver them some fantastic content, that’s the first thing to consider.

But what does that mean?

Kyle: This is a big question that I’ve been going over in my head.

I think it means delivering free lessons, but this is something we can discuss and this is going to depend on the people who are doing this. I think that is the best way to give away real value as long as we have these steps in place to make an offer.

I think that’s just such a massive hook.

If you can say okay once a day or once every two days or however often you can come, I’m going to come onto Facebook live and I’m going to stream free lessons for the people in my group.

I just think that’s such a powerful hook and a way to get people in.

The question a lot of people are thinking right now is like well no, my plan was to charge. If I give away stuff for free how am I going to do that?

What I’m talking about now is providing the most basic live experience you can.

Let’s say you normally do hour-long yoga sessions. 

What if you did a 25-minute live session every couple of days, so you’re giving away a stripped-down version, which is still complete.

It’s still a good yoga workout, but it’s more aimed at beginners; you are not necessarily giving the same amount of feedback you would in a paid lesson. 

It’s less structured than if you were taking people through 30 days of yoga, for example, which is something you could sell as a product.

You are providing value without necessarily devaluing your paid products. In fact, you’re using these free lessons to show people you know what you’re doing that you have expertise, that you are worth them investing their time and money.

Harms: If we look at the current situation it also shows that you’re standing strong, standing tall, you’re providing a service, even at a cost of being free at a certain level of service and it’s free to your community, whilst this is all going on. 

The appreciation that will bring from your tribe towards you as the value adder or the content producer during this time, they’re going to love you for it.

It is just human nature.

It could be a maths lesson and they’re going to love you for that.

Think about reputation during this time as well and how you can reinforce that with your off-line audience and a new online audience as well.

Kyle: The other thing is you’re stuck at home and if you are bulking at the idea of giving away an hour’s worth of free content we have a lot of extra time at the moment, especially if you had booked in classes previously and now you don’t.

For you to set up a camera and deliver this content for an hour is relatively small. 

I think that stuff you just said is absolutely on the money. It’s about you being like a lighthouse in the storm, you are there, you’re standing strong.

You’re providing this kind of service to the community.

From a moral point of view, that’s a great thing to do.

You can even think of this in a more cynical way which is, if you were to start to actively offer these services to like NHS workers who need to stress relief, etcetera. 

That’s the kind of thing that would get picked up by newspapers, it would get picked up by bloggers, it would get spread around a lot more.

By helping other people you are creating something that’s newsworthy. 

Something that people want to support so I think cynical is the wrong word for it, I think by helping people in this time where people do need help, there’s going to be a lot of appreciation and that’s going to help you grow and tell more people and build your business off the back of it.

Harms: And that’s okay.

You’ve just decided to choose as a business owner a different path.

There are going to be a handful of people who might be cynical, we’re not interested in them, we’re interested in the people who we can serve during this time.

The next thing I’m thinking of in my mind is something that we commonly get is, I don’t have any video camera. I haven’t got a hard drive, I heard about this editing tool but it’s £400.

All this sort of stuff people throw at us and we very quickly demystify for them but what’s a good starting point?

We’re assuming that they’re going to provide this value and we are focusing on the fact that somebody has to physically see you do something providing that particular service like yoga like PT.

It could be that you’re an author and you do book readings, you do writing or drawing classes, or painting classes. 

Typically they need to see you and feel as if it’s a live experience. The closest thing that we get to live experience is a video so we always encourage video because it’s the next thing from live experience.

Kyle: It used to be five, 10 years ago.

Yes, you would need to go and get a video conferencing suite, you’d need a good camera, you’d need a superfast Internet, you’d need microphones, etcetera. Not really the case anymore.

I can use this supercomputer with a very good camera, decent microphone, it’s fine and I can use it to go live to potentially two billion people on Facebook at any time. 

I can live stream to somebody in India right now or somebody in Indonesia and they can watch me using the Facebook live platform.

The barriers to entry for video production have been removed, so when people come to us and ask what microphone to buy, what camera etcetera. 

Generally it’s a psychological block.

They’re just not willing to get started and whenever we say you’ve got this high definition camera in your hand.

Harms: They’ve filmed films with or parts of scenes in movies with the latest iPhone or Samsung.

Kyle: The excuses are technical excuses removed. 

You’ll have little technical glitches like at the beginning of this, we weren’t sure if you could hear us because our streaming software has been a bit weird at the moment, it’s fine.

The thing about live video is it makes it more authentic.

We are not highly polished.

It’s not like a corporate video where everything is edited and everything is clean and tidy. 

It’s more authentic, true and honest and as long as you as an expert are able to get across your expertise, the camera and the microphone are secondary.

Harms: If they were to buy a few things are there any things that we recommend?

Kyle: Depending on how you’re doing it so right now we’re using web cams, which is one way to stream. It’s a bit more stable. 

We’re mainly using it so that we can also show you screens so you can use a computer and webcam, or you can use a telephone.

If you’re using the telephone you already have a camera that’s fine, you don’t need to worry about that. You might need to buy a small tripod so that you can get your camera into a nice position. They are about £10-£20 on Amazon.

A full-length tripod one that can stand up to six-foot will be useful if you’re doing a wide view. 

If you are doing yoga as an example and you need the whole of your body to be visible and the camera a bit further back from you, you’ll probably need something like that.

If you just have your phone on the table and you’re talking straight to the camera, then you can buy half-length ones. Again £15, £20 and as long as it can hold a phone that’s kind of all you need.

The thing you might want to invest in is a microphone.

The only reason for this is while the camera on an iPhone or Samsung or whatever you have is really good, the microphones tend not to be.

The microphone is good enough for you to have a call but as soon as you back away from your phone because you have a tripod set up and you’re doing yoga six-foot away, the microphone is going to pick up all the noise in the room.

 You can buy shotgun mics.

You can buy really small one from shure they keep releasing new ones but I think it’s about £70 or so.

Harms: That one is quite expensive and in terms of microphones you’ve got a shotgun mic which attaches. Shure works and it has a nice app which can focus the sound. So for audio devices microphones they’re not cheap.

The typical advice we give is start first, do maybe a guide, two guides. If you feel like this is spot-on everything Kyle and Harms are telling us is great, let me up my production level. 

The microphone should be the first thing, not the video microphone first.

I use something like this as it’s on my desk. 

But apart from that audio first as it’s important, because the video can be slow but if the sound is not alright, there is something about it that just doesn’t appeal to an audience.

Kyle: Don’t feel you need to buy this stuff right now.

Just start and upgrade later if you really need to and start with the microphone. Then, if you do need to upgrade. 

If you are doing more lessons like this, or classes like this where you can sit down, then you can use your laptop if you want.

Again, use a phone or your laptop doesn’t really matter, if you are using the laptop we both have a different webcam, we’re not using our Macintoshes webcam.

You don’t need to spend hundreds on these and your existing stuff is probably fine to start with.

People get hung up on the technical stuff whereas you don’t really need to. 

We have such good technology already that we can produce video of solid quality immediately.

Harms: What I would say is if there is one video tip I would give you is have your camera positioned quite well and quite naturally.

If you’re doing yoga or whatever it is make sure there’s a nice frame setup, you may need someone to help you with that. 

Or put an object there, frame it up and then you come around and get rid of the object and don’t do this please. You need to be comfortable but also make it comfortable for the viewer.

Don’t spend the cash to start with.

Start simple, low-tech even the low-tech stuff is really, really good. Allow reinvestment so when we go into tomorrow’s episode we will talk about an offer.

You may want to take a percentage of those profits or income and reinvest into better production. 

That’s the sensible way to do business, not chuck loads of cash to start with, and that’s our opinion anyway.

You may say I’ve got loads of cash sitting there this is something I’ve always wanted to do, Harms and Kyle you’ve encouraged me. I’ve thought about the setup I know how to do; I’m going to invest as I’m going to do this properly from the get-go.

If that’s your scenario great crack on.

We’re not going to stop you from buying tech.

Action you can take now

Number one is to set up a Facebook group.

Number two is add the link to that group to the resource list that you are now distributing and also let people know you’ve got a free group, you are opening it up to do X, Y and  Z.

Kyle: All the distribution methods we talked about hit them up.

Harms: Also shoot a join the tribe video, a very short one like Kyle gave an example and then boost it.

The final thing is run some daily videos, live straight from the group in terms of whatever it is you do. For example, yoga classes that are 25 minute, half an hour, 40-minute yoga classes.

That is it in a nutshell.

Kyle: None of these things should take that long so we’re giving you a pathway through, there are so many ways you can do this to launch an online business.

We just want to give everybody out there who’s in this situation one pathway through this, with a few simple steps that anyone can follow and that we know will work.

But yes, there’s a million different ways to do this, we’re just not interested in them because it’s too much.

Harms: Just try this method first.

If it doesn’t work for your particular thing that’s going on,

Kyle: My answer would be, try something else. 

But the problem is if you are experimenting in six different directions at the same time, you don’t know which of those is the one working for you.

Harms: Everything we’ve spoken about so far can be done very quickly.



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