BBO Show with Kyle & Harms


Converting your live course into a product for automatic income


What you’ll learn in today’s show

BBO.SHOW #19 – Converting your live course into a product for automatic income

Hey Harms here, thanks for watching today’s show, if you have not yet then…

What you will learn in today’s show:

  • How best to learn from our first live course experience
  • What are our options for making revenue from the course
  • How do we convert our material into a product that we can sell indefinitely
  • Best tools and methods for creating a course product
  • Next steps for income autopilot

The focus area is: online course creation.

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Read the transcript instead…


BBO.SHOW #19: Converting your live course into a product for automatic income

Where are we now?

Harms: We have spoken about what to create, how to create it, how to deliver it, how to teach, the confidence involved, the technical aspects involved, including the fact that you’ve actually got a physical document now. 

Plus a first production of your course which was shot live in play, so you’ve got these permanent assets in fixture, one is a syntax which is a structure of the course, which is permanent. 

Also, we have the video out there which was hosted in a Facebook group with social learning units and now that exists, that’s also a physical asset that is out there. 

This has now given you the blueprint, the steps on exactly how to do that. 

Now thinking about how to turn this into a product that we can use again and again and again and make money from again and again.

Kyle: We are going to take all the work we’ve been doing, all the Ip that we’ve been creating and turn it into a proper product. 

You might be thinking I’ve just delivered the course, I made money, isn’t that a product? 

The thing here is that the product and a service are not the same. 

This has become confusing more recently because of digital and because of online. 

It used to be a product that was something physical, something you can hold in your hand tangible and a service was intangible. Somebody coming to your house to help you clean it is a service. 

However, the line between product and service has become blurred because now when I buy a product online it’s not the same as having something I can hold in my hand. 

It might be a pdf file so it’ s not tangible, it’s a bit different. It’s useful to get a recap of what products are and what services are. 

A more useful definition nowadays is a service that every time I sell a service it’s something that I need to spend time doing. 

If I were doing one on one consultations with a client that would be a service because I need to every single week or every month sit down on skype or zoom or whatever and talk to them. 

That takes my time whereas a product I do not need to. If I write a book and sell a book that is a product somebody’s purchased from me. I’m not needed to read the book for them. I’m not needed to hang over their shoulders and say this is a good bit. 

My time is disconnected from the product, whereas with a service I continue to put time into it. 

We want to be moving towards a product.

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Product vs service

Harms: A product allows scalability which means we can get this one item out to an unlimited amount of people essentially without us having to spend more time. 

When you talk about time and scalability if you were talking about the service sector very much the best way to scale time is to hire more people. That comes with its own challenges, own business infrastructure required salaries, employees, training. 

Whereas that’s scalable in the service industry or as a service.

A product doesn’t require the hiring of more people, you can reach more people because you have a product which is a digital product.

Kyle: Even if you hire your staff members just like you, they only have 24 hours in the day, there’s always going to be a limit. 

There is a time limit whereas if I suddenly had a million customers wanting to use my coaching services I would need to hire a lot of people it doesn’t become possible at that point. 

Whereas if I can sell a million copies of the book, absolutely it doesn’t take me that much more work as I’ve written the book and the publishers doing a lot of scaling for me there or if it’s digital, I just sell a million of the book that’s done. 

We are moving more towards this product now.

Harms: The goal is therefore to create a product that. 

We appreciate there’s going to be a service to sell but you can sell the service later down the line for a much more premium price point than you probably are selling now if you follow this particular model. 

Right now the focus is to create a product. 

They may ask us a question which is why we just create a nice shiny fancy for a while. So why didn’t we create the product? 

Why are we putting you through this process, these eight stages? 

The fact that we shot it live, why did we do that method rather than just create it?

Kyle: We started by providing a service, we did a live service to the people we were teaching. Why did we do that? 

In fact, a few days ago we said do not build a product. Do not build a beautiful shiny clean final perfect version of this course, we’ve told you not to build a product and now we are telling you, you should have a product. 

I can understand if you’re annoyed here the problem with creating a product straight out of the gate is that the amount of time and energy and work it takes means that most people do not complete the product, they never ship it. 

You’ve probably got a novel in your head that you haven’t written down as it is such a big and insurmountable task, we either don’t start or we start we give up. 

What we have done is given you a framework that you can push through the creative process, so that at the end, you’re left with the course you’ve taught it to people, you have a syntax which is a document which is your intellectual property on a piece of paper. 

You have recordings of your course. 

We have the foundational elements for a product because we pushed through and we did a service first. 

The lean methodology is what we are applying here. We are using this first draft, the first live course we developed and delivered already we’re using this as a learning tool. 

We can learn what worked and what didn’t work, what could we improve, what can we cut entirely. 

We can learn from doing this first draft and then add those learnings and add those improvements into our final product. 

The final product is going to be much, much more powerful, much stronger when we take it to market.

Collect feedback

Harms: Which leads us onto the question what can we learn from this and buying learning those things we ultimately understand how we can improve this. 

The best thing to do is focus on, let’s look at the ways in which we can collect information in order to improve this first draft. 

At this stage we’ve got a syntax, minimum viable product. 

How do we take this minimum viable product to the next level? 

The first thing to consider when understanding how to improve a product that you created is by collecting feedback. 

There is one quick way to collect feedback which is to survey your current students, people who have purchased your course. Maybe they subscribed to it, maybe they joined your group. 

You can essentially survey these people with two mechanisms that both have the same output, but it depends what you system you currently use. 

You could use a google form to survey them or use a tool like survey monkey, both have free mechanisms. 

We personally use the google ecosystem but survey monkey is great as well, they create pretty looking forms. You can send those questionnaires to the people who have essentially sat your course. 

What’s important is the questions you ask them, there are obvious ones. 

What did you like about the course and what didn’t you like about the course? 

They’re great but they are very general and you may not get the specific elements you want to help improve the course. You’re just going to get a general answer back. 

We can ask some more useful question things like, where did you struggle? 

What lessons seem too fast? What lesson seemed to be too overwhelming? Did you fall behind at any point if so at what point did you fall behind? Why did you fall behind?

Asking very specific questions like that to your first course attendees allows us to make adjustments very, very quickly. You don’t have to take everything on board. 

The idea is to survey. 

It is also removing the anomalies from the situation; you’re always going to have an extremely happy customer and the other end of that which is an extremely unhappy customer. 

They love you and they hate those two are amazing and they come with their own negatives. 

What we’re looking for are the people in between. People who rate us, two, three, four stars out of five, not interested in the one stars or five stars. 

They don’t tell us much because they were either pissed or they were just so in love with us, two extremes great but not really useful. 

The people in between and their rational reviews are useful.

Kyle: It is the amount of evidence that stacks up pointing in a certain direction, you can ignore one person as everyone is going to be different and subjective. 

But when a lot of people are saying the same thing it’s time to really have a think about making a change.

Harms: Adapting and that is the whole point, it is the first product. 

What’s another mechanism we can use to improve what we’ve got?

What they aren’t telling you

Kyle: Asking people direct questions is great but many respondents are not going to give you particular truthful answers or they might not even bother to fill out a survey and so it’s relatively limited. 

You’re only going to get a surface level of information. 

What you can do is also look for customer and audience feedback that they’re not directly telling you, we’re going to read between the lines here. 

One really useful thing in Facebook and Facebook groups in particular we can look at the analytics data of the videos and see how many people watched our videos, what the average watch time is and I think we can see when people dropped off. 

We can see very granular information about how people interacted with our particular course material so we don’t have to ask them what they found boring; we can see halfway through this 30-minute video 30% of the audience tuned out. 

What was happening there that made them bored? 

We’re looking at the data instead of asking people. 

How long each video is watched is really useful. That’s going to give you a comparable metric for how much engagement is across your course. 

If you have 10 videos across your course and people watch 100% initially and then 90%, then 80%, 60% et cetera you can see there’s a drop off over the course and that gives you information you can act on. 

Whatever it is to get people through the whole course so read between the lines look at the data and you’ll be able to gain more information than just asking people.

Harms: It will give you the data but it is up to you still turn to say something is not right there. 

What could that be?

Self reflection

Harms: Another mechanism to use and it is not overwhelming it’s very much a self-reflection process that is going to be self-awareness. 

Being able to take yourself and it’s an extremely difficult thing to do especially because the way we are wired and hopefully everybody does love themselves, but we are wired to love ourselves in the sense that it is very hard to be critical of ourselves. 

It is very hard to look at ourselves objectively and ask powerful questions and essentially we want to take ourselves out of ourselves and imagine looking at our course from an objective viewpoint.

Or if you were a student going through the course and someone else is teaching it how would that change your viewpoint here?

Put yourself into somebody else’s eyes, position yourself as a student, somebody interested in the subject but maybe watching this for the first time, just remove the fact that you are the person who delivered the course out the scenario and then you’re going to start to get an objective view. 

It is tough as we’re being very self-critical, but for the purpose of improving our course and the best course is the best people out there are constantly doing this, whether it’s journaling in the morning, evening and a part of that process is how can I be better? 

How can I show up better? 

Where am I not showing up fantastically? 

Where am I showing fantastically? 

It is using those techniques and mindfulness tools out there to allow self-awareness. 

We’re going to focus and direct this on our course that we have created specifically. 

Are there any places whether it is in the syntax or when you watch the course is there anything I could have explained clearly? 

Did I go off on a tangent which wasn’t linked to what I was speaking about? 

Because remember this was filmed live, so it’s great and it allows you to explore this mechanism of live production. 

Were there areas which you explained but did it make sense? 

Any points which may take a very long time to explain which could have been simplified into a couple of sentences. At the same time were there any complex points or things that you felt were rushed? 

Did that point need a diagram? 

As you are going through this course did it follow the natural sequence or do you have to rejig the sequence? 

I think the most powerful question here is if I were going to immediately as of today and tomorrow teach this course again, how, and what would I change in it?

These questions help support that question because ultimately we’re going to take our minimum viable product which we’ve created, take the feedback and take these learnings to improve and actually go ahead and do a second run of this course. 

Which is massively exciting. 

We’ve got feedback, ways to improve, potentially already got cash from this course, we have people who have watched the course again proof of concept, that there is a demand for this knowledge. 

Now it is about taking it up to the next level that is exciting. 

What is that next level?

Kyle: Quickly on these reflections on feedback, etcetera from a technical point of view you should be trying to make notes into your syntax. 

If you are watching through your videos for example, and something doesn’t really hit home or needs a graphic image you can make a note on your syntax.

Harms: I think, have another column that says improvements or enhancements whatever word feels right for you. 

That becomes another column and as you’re watching you can update the syntax.

Productising the course

Kyle: Then we’re going to feed that back, improve and go for our second run, which we’re about to talk about now. 

We are going to create a product, we have the raw materials we have all the bits we need; we’re just going to rebuild and we are going to create something that we are proud to release into the world.

 Probably for a higher price point and to a much wider market, so this is an exciting opportunity here and we’ve done a lot of the hard work already to be honest, a lot of the hard work you’ve done most of the creation. 

The ultimate goal here is we want a nice clean video course, live is great, but it’s not gritty, it’s authentic. 

When we stumble over a concept for example, you get to see that in a live setting like this live video is fine, because you’re seeing we’re human beings, but if you are creating a product, then it’s okay to be more polished. 

We create something that’s cleaner. It doesn’t have the mistakes of getting distracted.

Even visually one of us might blur out slightly, that’s the wi-fi connection.

Kyle: Audio will sometimes become a bit static so we’re going to remove all of that, the ugly parts of the process and we’re going to be creating something more precise to the point and it’s going to be taking people from A to B in the most efficient, clean manner possible. 

We are experts showing people how to get from where they are now to where they want to be and that is the core of this education and we’re showing our expertise and skills, knowledge by taking them on this educational journey. 

When you create a product ultimately that’s what we’re trying to do, we’re trying to create a cleaner, faster, more efficient pathway from A to B.

Harms: When you look at it back in self-reflection, you probably may say there are improvements to be made, but not so drastic that this live course doesn’t work as a product. 

So by all means if your live course is created and you look back and say it’s good to go, that can be packaged up. 

We’ve done this with a certain course. 

We run certain courses live and we’re like we can’t sell that as a product. 

Whereas other times we’ve filmed live and as the content was so solid, so precise and to the point, each lesson is exactly an hour. That kind of mechanism we packaged that up and immediately sold it as a product. 

Again it’s going to be a gut call here, maybe you have a third party look at it and say yeah that looks good to me. 

But if you don’t then this will be the suggestion.

Kyle: If you went through the whole process we just talked about collecting feedback and self-reflection and there are big changes that need to be made, if you can get people from A to B quicker and more efficiently, then that’s probably the main reason why you would want to re-record. 

But if you’ve nailed it, everyone loved it and when you watch it back you’re thinking it is very good then just package that up and release it.


Harms: The next question is, let’s create a second run of this course, let’s take our learnings and take it up another level because I love the idea of this product out in the world. 

The question is how do we do that? 

Number one in regards to how we do that is exactly the same thing you’ve done, but this time the message is tighter. 

Syntax is cleaner and we’re doing another live course.

 It is the fastest way to dive back in, the fastest way to produce a level two. You can get your current customer base free access for the second version and then resurvey them, so again they’re a part of the process of improvement. 

Essentially what we’re going here is filming it the same way doing it again live, but this time you’ve practised it, you’ve created it. 

You look back on it, get feedback, sharpened up the syntax and now going again.

Kyle: The more you do it the more practice you’ll get, the same if you’re giving a keynote speech. 

The first time you give that keynote will be fine but maybe you stutter over certain parts, you get a bit confused it is not polished and it’s not fully resonating. 

Second time it’s going to be better, third time is going to be even better and it’s going to increase as you tighten and polish your content and your ability to communicate with the audience. 

Exactly the same here we will just continue to deliver. 

If you are doing this, make sure you’re charging because what we’re doing is providing a continued service. 

We are going out to our audience and tribe saying, once a month or once every couple of months I’m going to be launching this course, it costs this much money. You shouldn’t necessarily be doing this as a free course running every single month, for example. 

This is not really a product that is continuing to run it as a service, so make sure that you are continuing to pay for it.

Harms: One of the objections here is didn’t I give it free to people to start with? 

Yes, you did remember these are the people you gave a free gift to because they were early adopters, they trusted you, they took a risk on your product. 

The risk was paying a low price for following the course and the risk is also giving up time to learn something new. 

We are rewarding the early adopters and anybody who turned up late to the show, that reward is gone now. Now there is a price tag attached to the course. 

But guess what? I’ve got a whole bunch of people who have watched it, liked it, reviewed it and I’ve got proof of concept. 

That is great, now what’s another way to do it?

 Kyle: The second way is we’re going to shoot a recorded version. 

This is the clean version. It is something that you are setting in stone saying this is my masterclass, this is my course and this is what you can purchase from me. It’s going to require a lot more production and this is what we are going to produce. 

I’m going to call it the recorded version even though when you do a live video, you do get a recording afterwards. 

The terminology is a bit weird here. What I’m talking about here is we’re not producing it live, we are going to be producing it just recording onto a computer using the camera and sound.

Harms: With the recorded version the reason we are doing this is because we want it to feel more like a product now, it’s a case of turning that into a nice clean, professional looking finished product. 

Because when we have that we can attach a higher price point to it that’s important. 

Again depending on what the niche is the price will change, but the point is we can charge a price point. 

Maybe your first live course was free or nominal, remember we spoke about paying what you want. Whereas this is a fixed price of $50, $200. But someone is paying for that in exchange for the material they get a product, a nice clean finish looking material which looks great and sounds great as well, and that’s important. 

In this case we use a higher quality camera, high quality audio equipment, lighting setup; you may need to hire somebody to record you or record yourself. 

This is going to be a combination now of you to camera also, slides. 

But think about this as your camera also videos off the screen. 

Now we’re talking about adding more layers to this course.

Kyle: If you’ve ever done an online course in pretty much any subject you know what we’re talking about here. 

There’s going to be a slide deck, maybe you get a pdf of the slide deck afterwards, maybe some worksheets, checklists. 

We will be adding this collateral to really flesh out the course so it is not just us talking to camera, it’s plus being able to show you things, plus being able to give you resources outside. 

These are the two main things: it’s going to be videos of you talking to the camera and then there’s going to be videos of your screen of your slide deck, of whatever visual elements you’re going to be using.

Videos of you

Harms: Let’s talk about the actual videoing of you, creating this product. 

Video production is a humongous subject. 

The big variable factor is what budget you have available? 

That will essentially determine what level of video production you have. All are okay and they’ll be depending on where you are within your business. 

It could be you as a freelancer, as a solo entrepreneur and individual business owner and you’ve got to produce this on a tighter budget. 

You’re both going to have a good finished product just going to be varying levels of output. 

As a kick start guide let’s break this down into audio and video. 

Kyle what are your thoughts on audio?

Kyle:  Audio is more important and you need to make sure you really nail the audio. 

People are more charitable if your video is not quite right. If you have bad audio it is not going to work you need to get good audio otherwise people have a very low tolerance about audio. 

We talked about getting a decent microphone or a headset. 

If you are recording a full course and you really want to make it shine, spend a bit more money you don’t need to spend hundreds or thousands. 

You can get yourself a shotgun microphone that’s a directional mic that you will point to yourself from a distance and it will only pick up what is here rather than everything around you. 

Shure and Road make very good ones, can’t go wrong with them really. 

You can get a lavelia which clips on you’ll see them on celebrities a lot and again, Shure and Road you can’t go wrong with them. 

They will be a bit more expensive but we’re still talking about entry level at a hundred quid or so.

Harms: I think if you’ve proved the concept it’s all about now reinvesting and spending a little to increase my production. 

The things we’re talking about now are Kickstarter, entry level.

Kyle: If you’re going to sell your course for £200 or $200 investing 200 into a mic, it’s a relatively small investment.

Harms: The next thing is video. 

Three options here which is you can go with a smartphone, DSLR, compact digital camera and then the high end is when film people come and bring to the table. 

What I am saying is a kickstart if you’ve got a decent smartphone that is a very, very powerful site. 

You may want to purchase the software which lives on the phone, video software which taps into the ability of these cameras. The iPhone is the standard software, but it’s very much fixed there’s not much you can do with it. 

There are a couple of software out there which turn this into a video camera. 

I say start with the phone you have. You can rent out DSLRs.

Kyle: Because of their lenses they have optical lenses they allow you to get depth of field. 

Basically when you see in a film the subject is in focus and behind them is out of focus. That’s called depth of field. DSLR’s allow you to do that. 

That said new phones allow you to do that digitally 90% of the time unless you’re actually getting a professional film crew, if you’re just looking to use your camera a high-end telephone is going to do the job.

Harms:  Work with what you’ve got and do a trial run. 

Another tip is often it’s not the tech that’s the problem it is how we’re using it.

Kyle: If I’m talking directly to the camera and I’m delivering a script reading my lines coming off my syntax and talking and talking and talking, then suddenly I forget what I’m saying and I know I’ll have to edit this out later. 

I re-centre myself and then I come back to delivering. 

If I’m doing that with a single camera I’m going to have to cut out all of the errors I’m making totally and then myself in the camera I’ll be talking and talking and then suddenly I will shift. 

The audio will sound a bit different. I might move in the frame. My hands might move that’s called editing inside the shot, editing inside the frame and it’s quite jarring. 

You’ve probably seen this in videos where it just cuts all of a sudden and somebody continues talking.

That’s because they have edited out a mistake that they’ve made but only had one camera. 

If you have two cameras you edit out the mistake by switching to the point of view of the other camera and that hides the mistake and it also hides the fact you’ve made a cut. 

As a viewer, you only notice the fact that it has gone to the other camera and you don’t notice necessarily where the person’s hands are, or if they’ve moved. 

If you have two cameras it allows you to edit together footage much quicker you can just cut, every time there’s an error you make a cup point and then you switch to the other camera and continue. 

If you’re hiring an editor to edit your footage and you deliver them two cameras worth of footage they will praise you, they will drop down and bow before you as it’s such a great asset and it’s going to be so much easier for them to edit than if it was one camera.

Harms: If you do it that way, you can actually get the production done a lot cheaper because now you’re talking about a process versus a creative process. 

The final point is lighting, again lighting requires a guide. 

Lighting nowadays you can pick up some quality lighting for anything from £30 to £120 and £120 has your entire lighting in. 

Lighting is critical. 

It makes what I’m filming here 10 times better.

Kyle: This is why the camera doesn’t matter that much. 

It’s more about the lighting because if you are good at lighting, you can make a really bad camera still look fantastic.

Harms: It’s how much light you can get into the picture. 

People talk about one-point lighting systems two point, three point and there’s backlighting it gets quite complex.

Kyle: Three point lighting is fine it is just three lights, so once you’ve got those three light setups that’s fine, that’s all you have to do. 

You don’t need to adjust the lighting all the time, it’ll be a matter of having these kits that have three light sources for example, setting them up once, according to a guide and then that’s it, you just deliver your course. 

It is nice and simple, but the difference that will make to your end product is phenomenal.

On screen

Harms: We’ve spoken about actually filming yourself, videoing yourself, audio, and the use of microphones. 

We’ve spoken about video and the use of certain video technology, camera iPhones, dslr. 

We also spoke about lighting and why it is important. 

Remember there’s two things, one is a video of you and the other one is the video of the screen, so let’s talk about how we do on-screen stuff.

 Kyle: You don’t need fancy graphics packages, you don’t need animation or anything like that we are literally talking about having a PowerPoint slide deck and whether it’s PowerPoint or if you use a mac, or you could be using google slides we have that and then we have in the bottom corner maybe our video overlaid. 

The complexity here is that we have more than one video source. 

We have our slides, but then we have our web cams as well, so we need screen recorders that allow us to do that to them. 

Camtasia studio that’s the big daddy in this industry, it does everything. It does screen recordings and allows you to do a presentation, it allows you to capture from your webcam. 

I think you can have multiple sources of video coming in. 

You can overlay them; you can bring in other sources Camtasia allows you to do all of that. It is made for course production. 

It’s the best tool there is for creating a course that has your face, that has slides, that has transitions, etcetera. 

It also has a rudimentary editor so you can chop up your videos afterwards and export them. It’s great. It’s not cheap. I think it’s a few hundred dollars.

Harms: If you want a step down from that which is not as expensive but has a similar output there’s a web-based product called Screencastomatic. 

It is a nice alternative and cheaper and also has a good free trial period built in.

Kyle: Camtasia is £241 so it is not cheap, but it’s great. 

I actually use Screencastomatic more than Camtasia because it is so fast. It’s very lightweight and you can very quickly capture your screen, capture your camera, so if I need to do anything relatively fast I’ll use Screencastomatic. 

If I need a full production workflow for a big long 10-hour course I’ll use Camtasia. 

Try them both out, they both have free trials and see which one you are more comfortable with.


Harms: The next thing to consider including in your production, your course which goes out to the world, are slides, graphics, resources, and anything that will add additional layers and value. 

In the first draft we said drop all slides, graphics make it very simple. 

The focus here is to get your first draft out there now we’re recommending you add some slides and add another layer of dimension and engagement to your audience.

Kyle: If it makes sense for what you’re teaching. 

If you are teaching yoga for example, you probably don’t need slides. You need a good quality video of yourself talking and showing people the postures. 

It’s going to depend entirely, but yes, it’s worth investing in putting together a nice slide deck at this point for the majority of courses.

Harms: Remember having slides doesn’t mean you break the engagement rules and start to bore your audience to PowerPoint death. 

Slides should help enhance things you’re talking about, but the focus is still you and your expert knowledge, the focus should not be somebody staring at paragraphs on the slide deck that is no good. 

Kyle has a suggestion for templates that you use and you go to creative and here you can find templates which are beautifully designed, slide decks which can plug into most places like key note, PowerPoint. 

Which you can build off of and they’re already built to encourage the opposite of death by powerful.

Kyle: These templates are worth investing in if you want to make it look a lot more professional because the built-in templates on PowerPoint in particular are very corporate and quite ugly. 

They’re better in keynote on Mac but they’re generic. 

They’re not exciting, so go to somewhere like creative and you can just get the template packs and they have all the headings, they’re already built for online courses so it makes it a lot quicker for you to put together a slide deck.


Harms: Let’s combine that now and think about what we have in the production of this. 

We’ve got the camera feed, which is backed up by the audio. It is actually us looking at a camera that makes one part of production, then the second part of production is the slides, graphics, the resources maybe using a template. 

The way we combine that production is we use something like Camtasia, which is a screen recording software, once we use that we then click record and then we go for it. 

Now remember, don’t get bogged down again by a script we’re just replicating a cleaner improved version of what we’ve already done in version one of the course. 

You’ve already done it, so don’t overthink it. 

It’s the same thing it’s done but we’re doing here is focusing on the production side of things. 

The message is the same, you are the same we’re now just capturing a cleaner, more refined version. 

That’s the production in a nutshell.

Kyle: We do not want to over complicate the process we are literally talking about yes, you have a camera feed which you’ve already done for your live course, we’re adding in maybe some graphics and slides and then bringing them together with Camtasia or screencastomatic, that’s it.

Selling it! 

Harms: Let’s now assume the next step is we’ve finished the process, we’ve got the produced course amazing work, now we can sell it. 

Again, this is a massive topic. 

This is now entering the world of digital marketing, funnels, influence and branding all that stuff comes into play. 

But we want to simplify it to the part on how you mechanically sell the product without falling into the trap of all of that amazing stuff, but it can be extremely overwhelming. 

Kyle what is the process here to sell their product?

Kyle: I’m going to keep it really; it’s called Gum road. 

Before you go and spend £5,000 putting together a website with a membership section and allowing you to host courses don’t spend any money right now, just get it onto somewhere like Gumroad. 

You can upload your lessons, videos you upload any pdf resources, you add descriptions, you add titles and that’s kind of it, Gumroad does the rest of it. 

It will allow you to process credit card transactions. 

It will deal with enrolling people into the course and giving them access to the course material so you don’t have to do any of that stuff. It takes a small percentage for doing this, but it’s relatively minor compared to the massive amount of money you’d have to spend paying somebody else to build an e-commerce site. 

For now though, if you need a place for your course to live you can charge money, the deals with payment, the deals with sending people notification emails and to help them recover their passwords and stuff like that you don’t want to be dealing with, then Gumroad is great. 

It is very simple, very easy to use.

Harms: Everything we are doing is answering the same problem and we are focused on the entry-level product that’s what the focus has been this week and now we’re getting closer to this line in between, which is a polished version of that which can scale, and it can be sold to a million people, one thousand people, hundred people. 

But once the work has been done once we don’t have to repeat that work again and again and again. 

No more time is required to achieve that which is great on many fronts.

What you have learned so far:

  • How best to learn from our first live course experience
  • What are our options for making revenue from the course
  • How do we convert our material into a product that we can sell indefinitely
  • Best tools and methods for creating a course product
  • Next steps for income autopilot



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