Marketing for Dentists Mega Guide
Here you want to write a benefit-driven short paragraph.
Benefit 01 Title
What does the customer get from buying your product or service.
Benefit 02 Title
To find benefits, ask yourself: “What result will they obtain?
Benefit 03 Title
Take one of the features of your offer and add “this will allow you to…”
Marketing for Dentists : An Introduction
Blurb about what this guide is
Who is it for
Why did we make it
CTA to download
Basic structure
Dentist Marketing Books
We've curated a selection of marketing books for dentists that we think might be useful for you and your business. These books come from a range of locations so sometime the marketing tips will need to be adapted to your particular locality. We've chosen books that aren't about the technicalities of being a dentist but instead focusing on the business of being a dentist.
The Dental Maverick by Dr. Tuan Pham
Blurb: Dental Maverick Q & A is the third book from Dr. Tuan Pham, the creator of the Dental Maverick program. Dental Maverick is a training program designed to teach dentists the principles of communication, leadership and management. The Dental Maverick program combined with his two other books: Success, Profitability & Destiny Begins with You and Dental Systems Manual, have helped many doctors around the world reach new levels of success. Both are available here on Amazon. This third book is a collection of popular questions with answers from Dr. Pham. You will find many practical and useful gems to integrate into your daily practice. Learn how to have your practice work WITH you instead of AGAINST you.
If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently by Fred Lee
Blurb: Both books teach principles that can be applied in any business that is focused on providing a great customer experience. A patient’s assessment of any dental office is based on the experience they have. It is difficult for a patient to know the quality of the dental work provided, but they certainly know how the doctor and team made them feel. Did everyone at the office work to keep them comfortable? Did they truly listen to their concerns and goal? Do they feel valued and appreciated? If we can do these simple things, we are likely to have a satisfied patient that refers to family and friends.
The Dental Office Operations Manual by Addison Killeen & Mark A. Costes
Blurb: Don't waste weeks and months doing it yourself, this operations manual that will give you detailed systems to help run your dental practice. Detailing front and back-office systemization. Including billing routines, foundational elements, and human resources guidance. This guide gives you patient experience verbiage, positional checklists, and marketing resources.
You will have no trouble finishing your own operations manual for your practice. This guide provides examples, as well as video links to help further explain. Online documents available that will correlate to the handbook will also speed up the learning curve and allow you to maximize the potential this book holds.
You will no longer rely on a few key players- but that everyone will play a role in the system.
Everything Is Marketing The Ultimate Strategy for Dental Practice Growth by Fred Joyal
Blurb: You have the power to transform your patients' health, happiness and quality of life. Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients.
The first step is learning to recognize that you have the power to transform your advertising and your chairside conversations, including your office. Marketing takes you step-by-step through your business, showing how little changes can have a big impact.
Fred's approach to marketing is practical, straightforward and easy to put into action today! Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The Dip by Seth Godin
Blurb: After what seems like an eternity of schooling and a mountain of college debt, a fresh-faced dentist has to then face the sudden reality of starting or buying a practice, learning to operate a business, and most likely building a family, buying a house, and figuring out where to settle down for a couple decades. It's a monumental (and deeply expensive) challenge, and there are many times where it feels good to just give up. The Dip illustrates how most people give up or quit their endeavors right at the worst moment, after much of the work is already done. It's a good read for any dentist.
How to build the Dental Practice Of Your Dreams
by Dr David Moffet
Blurb: With over 32 years of dental experience, Dr. David Moffet is an international expert in dental practice management. Dr. David Moffet has developed a simple, practical, and incredibly effective way of increasing the number of patients you see. The amount of money you charge, and the percentage of large case revenues your patients will happily accept. All you need is a decent team and his secret weapon, “The Ultimate Patient ExperienceTM.” The UPE is a unique, low-cost system of unique patient engagement that is incredibly easy to put in place. In fact, one of Moffet's strategies costs less than $40 to implement, and you can have it up and running by the end of business, today. In some cases, Moffet’s strategy has resulted in over $100,000 in additional cash flow in just weeks.
The Bulletproof Practice by Peter Boulden & Craig Spodak
Blurb: With very different and highly innovative business models, DR. PETER BOULDEN and DR. CRAIG SPODAK are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. With honesty, humor, and just enough profanity to keep things interesting, Peter and Craig take a deep dive into the business of dentistry, covering key aspects including team and practice leadership, metrics, creating a strong and compelling culture, social media, marketing, and guarding against corporate takeover. Whether you're just starting out, in need of a tune-up, or looking to grow an already successful operation, Peter and Craig will help you build and realize your vision for a kickass practice that's not only successful, but also fulfilling.
Buy, Build, Sell: Step-By-Step Guide to a Multimillion-Dollar Practice Empire by Padma Gadiyar
Blurb: Dr Padma Gadiyar, like many dental practice owners, struggled with overwhelm and exhaustion trying to run a profitable and purpose filled practice. When she got to breaking point, she became determined to find a better way.Dr Padma Gadiyar's book Buy, Build, Sell- Step-By-Step Guide to a Multimillion-Dollar Practice Empire - is the blueprint that will finally show you that better way. She will share her proven methods for you to tap into the incredible financial, lifestyle and legacy opportunity that is truly available to you through dental practice ownership.Drawing on years of experience in the healthcare industry as both a clinician and practice owner, Dr Gadiyar delivers nine proven steps for creating your own financial freedom, dream lifestyle and multimillion-dollar practice empire. The tools and strategies in these pages will help you to avoid costly mistakes, fast-track your success, and lead your practice empire to greater heights.No matter your stage of practice ownership, or where you are on your journey, Buy, Build, Sell is your roadmap to gaining faster and more sustainable results. With the skills and confidence, you will gain, nothing can stand in your way.
Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More While Working Less by Dr Anissa Holmes
Blurb: If you are a dentist who wants to achieve more by working less and you struggle with building a winning team, growing your new patient numbers, and getting your patients to accept treatment, you're in the right place. If you want to learn how to use Facebook and other forms of social media to increase the ROI of your marketing campaigns, this book is for you. And if you're tired of feeling guilty, stressed out, and frustrated because you're trying to juggle too much, this book was created specifically to help you! Looking for a way to make your dental practice stand out? In Delivering WOW: How Dentists Can Build a Fascinating Brand & Achieve More, While Working Less!, Dr. Anissa Holmes reveals how you can build a dental practice that helps you grow your brand, attract more patients, and work less. The concept she shares in this book allows you to build a thriving practice in record time. Combining smart business practices with social media savvy, Dr. Holmes helps you build the practice of your dreams. She shares six key core elements as part of the Delivering Wow concept. When you implement each of these elements, your practice will stand out as unique and special in the minds of your patients, community, and others. Dr. Holmes shows how she grew her Facebook fan page to more than 50,000 likes — and earned a whopping 1,500 percent return on advertising. She shares how she built systems to increase revenue by more than $20,000 a month, earn 90 percent of the day’s revenue by lunchtime, and much more. Start Delivering WOW!
DSO Secrets: The Ultimate Guide To Building Your Dental Empire by Emmett Scott
Blurb: With very different and highly innovative business models, DR. PETER BOULDEN and DR. CRAIG SPODAK are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. With honesty, humor, and just enough profanity to keep things interesting, Peter and Craig take a deep dive into the business of dentistry, covering key aspects including team and practice leadership, metrics, creating a strong and compelling culture, social media, marketing, and guarding against corporate takeover. Whether you're just starting out, in need of a tune-up, or looking to grow an already successful operation, Peter and Craig will help you build and realize your vision for a kickass practice that's not only successful, but also fulfilling.
How to Buy a Dental Practice: A Step-by-step Guide to Finding, Analyzing, and Purchasing the Right Practice For You By Brian D Hanks
Blurb: If you're thinking about buying a dental practice, you must read this book. Thousands of dentists go through the process of buying a dental practice every year. Did they choose a good practice? Did they buy at the right price? Did they buy at the right time? The stakes are high to get the RIGHT answers to those questions. Buy the wrong practice and you're looking at stress, money worries, angry staff and patients, and a frustrated family that doesn't see you as much as they'd like. Buy the right practice, like many do, and you have the foundation upon which to thrive - happy, relaxed, wealthy and positively impacting the lives of patients and living the life of your dreams. Unfortunately, the process of how to buy a dental practice remains a black box for the majority of buyers. Advice, tips and information are spread across magazines, blogs, online forums and podcasts with no easy way to tell the good advice from the bad. Until now. How to Buy a Dental Practice walks buyers step-by-step through the process of finding, analyzing, and purchasing a great dental practice. In this book you'll find answers to questions like: - How do I find a good practice?- How do I choose a good accountant and attorney?- How can I tell a good practice from a bad one? - When is the right time to sign a letter of intent?- What can I negotiate besides price?- How do I get a bank loan? - What do I do after I find a practice to buy? After reading this book, you will be armed with the specific knowledge and checklists to find, analyze and purchase the right practice for you.
Dental Office Management by Cindy Lamkin
Blurb: Make a good first impression! The first dental professional a patient encounters is generally the front office staff. This interaction is key to promoting the practice and making the patient comfortable. DENTAL OFFICE MANAGEMENT 2E hones professionalism and improves efficiencies in managing the business aspects of dentistry. The various tasks associated with front office dental management are addressed in six sections:the business of dentistry, practice communications, clinical records management, business and financial records management, employment opportunities, and practice management software. Well-rounded and up-to-date with the latest technologies and trends, Dental Office Management is the only resource needed to achieve success in the dental office.
How To Grow Your Dental Membership Plan: Secrets Behind My 1.4 million Dollars of Growth by Dr Christopher Phelps
Blurb: GET MORE NEW PATIENTS After reading you will know: -How to break free from the 3 major tensions facing private practice -How to increase new ideal patient flow -How to market to the virtually untouched fee-for-service market -How to find the freedom and financial stability in your dental practice you never thought possible New patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That's why I wrote this book. It identifies what that hurdle to getting these patients in the door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!
Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice
By Alex Wong
Blurb: Blogs are another way to strengthen the connection with your patients. The content you generate or post on your blog allows them to build trust in your practice. Blogging Hacks for Dentistry explains various proven blogging practices that help dental practices create persuasive blog content that will attract the right audience. It’s a guarantee; after reading this copy, you will start creating viral posts!
The Dental Practice Profit System - 5 Steps To More Patients and Higher Profits by Angor Pryor
Blurb: Dentistry in Australia has changed – forever. Once upon a time, you graduated, set up shop, put out your welcome mat, then just waited for the customers to roll in. Not anymore.Dentistry has been squeezed by more corporations, more pressure from insurers, and more dentists. From 2012-2017, the number of Australian dentists grew almost two and a half times faster than the Australian population. The result of this unprecedented change is that good dentistry is being trumped by better marketing and business systems. Fortunately, there is a solution. In this nothing-held-back book, Angus Pryor, clearly lays out the steps to more patients and higher profits including:•What you really CAN do to market your practice, without falling foul of the government•Three fast-track steps you can do right now to get the quickest results•The fastest way to kill your dental marketing and how to avoid doing so•Eight proven techniques for boosting your internal marketing•How to market a new piece of equipment or service•Full details (nothing held back) on setting up your practice to stand out from the rest, and•Case studies showing how dentists just like you have used this systemFor any dentist wanting to survive and thrive in this increasingly challenging environment, The Dental Practice Profit System is a must-read.Practice Growth Marketing Specialist, Angus Pryor is a marketer, author, and international speaker. He holds a Master’s Degree in Marketing from the University of Southern Queensland, and several management diplomas.Angus has undertaken extensive personal study into digital and traditional marketing over the past decade, which lead to him being certified as a Google Partner.Angus writes extensively. In 2017, he co-authored The Better Business Book, providing business owners with 100 lessons to live by. Angus has been published in Australasian Dental Practice, Australasian Dentist and ADA’s News Bulletin magazine, as well as international websites DentistryIQ and DentalTown.
Turn Your Dental Practice Into a Successful Business by Gabriel Asulin
Blurb: "The Gabriel Asulin method” is a proven method to increase sales and profitability that is working successfully at thousands of dental practices around the world. Turn your Dental Practice into a Successful Business – is a Practical Guide for managing, marketing and promotion. The unique management and marketing methods unveiled in this book are successfully used by Thousands of dental practices around the world and have proven to significantly improve sales and profitability. This bestselling book offers practical and effective solutions that can be easily applied to any dental practice and quickly increase sales and profitability, and that includes yours.
Re-Inventing Dentistry: A new vision for building and marketing your dental practice
By Dr. Rinesh Ganatra
Blurb: There is no other book that will show you step by step HOW to build your dental practice, create winning systems, and use online marketing to grow your practice like you've always wanted. Dr. Rinesh Ganatra, after having built 3 state of the art practices in Orange County, California reveals how you can create your dream practice and market it for success!
The Elite Practice Formula by Carlo Biasucci
Blurb: When I wrote this book, “The Elite Practice Formula”, it was not intended to be the bible of running an Elite Practice. My goal was not to tell you exactly what to do. My goal was to get you to think differently about your practice, and start to question some of the tightly held conventions of our profession. You will pick up some pearls and learn some things that you can immediately implement, but I will have succeeded if I have ignited in you at least a spark of dissatisfaction with the status quo, and the mindset to start questioning why you are accepting where you are, rather than aiming to realize your true potential.
365 Days of Social Posts for Dentistry
By Rachel Mele
Blurb: 365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples.
The Entrepreneur Dentist: How to Exit Your Dental Business Rich By Dr Jerry Lanier Dds Exec Mba
Blurb: For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money.
By the Numbers: A Guide to Buying and Running Your Dental Practice By Addison Killeen
Blurb: Owning and operating a dental practice can be difficult and confusing. However, it doesn't have to be that hard! By The Numbers is a powerful guidebook to running your dental practice using the most powerful statistics available. Using these numbers, you will ensure profitability and success by only focusing on the numbers that make a significant difference in the daily operations of your dental practice. Here's a few of the things you'll find: - A step-by-step guide to purchasing your first or next dental office - Tax tips to save tens of thousands in the purchase agreement - The top 26 numbers that you need to run your entire operation - A few of the higher level numbers that will spur increased income growth- A Special Analytics section from Divergent Dental's CEO Kevin Rossen
Marketing for Dentists Audio Books
Prefer to listen rather than read? We've found some of the best marketing and business audiobooks for dentists. Again, these audiobooks come from a range of countries so make sure to adapt them to your location. These are books about the business and marketing side of dentistry.
Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth by Fred Joyal
Blurb: Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like:
- Why dentistry's unique business model is such a huge advantage
- How to create an unexpected and unforgettable patient experience
- Why patients leave your practice - and how you can keep them for life
- Proven ways to boost patient loyalty and word of mouth
- Secrets to building a strong (and happy) team that your patients will fall in love with
Fred's approach to marketing is practical, straightforward, and easy to put into action today. It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
How to Buy a Dental Practice: A Step-by-step Guide to Finding, Analysing, and Purchasing the Right Practice For You by Brian Hanks
Blurb: If you're thinking about buying a dental practice, you must read this book. Thousands of dentists go through the process of buying a dental practice every year. Did they choose a good practice? Did they buy at the right price? Did they buy at the right time? The stakes are high to get the RIGHT answers to those questions. Buy the wrong practice and you're looking at stress, money worries, angry staff and patients, and a frustrated family that doesn't see you as much as they'd like. Buy the right practice, like many do, and you have the foundation upon which to thrive - happy, relaxed, wealthy and positively impacting the lives of patients and living the life of your dreams. Unfortunately, the process of how to buy a dental practice remains a black box for the majority of buyers. Advice, tips and information are spread across magazines, blogs, online forums and podcasts with no easy way to tell the good advice from the bad. Until now. How to Buy a Dental Practice walks buyers step-by-step through the process of finding, analyzing, and purchasing a great dental practice. In this book you'll find answers to questions like: - How do I find a good practice?- How do I choose a good accountant and attorney?- How can I tell a good practice from a bad one? - When is the right time to sign a letter of intent?- What can I negotiate besides price?- How do I get a bank loan? - What do I do after I find a practice to buy? After reading this book, you will be armed with the specific knowledge and checklists to find, analyze and purchase the right practice for you.
DSO Secrets by Emmet Scott
Blurb: Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage.
But there are DSOs out there that have already overcome these challenges - DSOs that hold the secrets dental groups need.
DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets, walking you step by step through the process of creating the doctor, team, and patient experience you've always wanted. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.
Written by Emmet Scott, co-founder and CEO of Community Dental Partners, DSO Secrets shares the knowledge he used to build the brand into a $100 million DSO.
This book is brought to you by the Dentist Entrepreneur Organization, a community dedicated to helping Dentist Entrepreneurs grow their dental groups and fulfil their visions.
Dental Marketing Secrets: Digital Marketing Strategies to Grow Your Practice and Get More Patients Online by Dr. Paul Etchison
Blurb: Does your dental practice struggle to get a consistent flow of (good) new customers? Do you have an irresistible offer that repeatedly and reliably gets new customers in the door? Do you have a pricing strategy that moves your customers up your ladder towards your more expensive services? Do you generate great LTV (LifeTime Value) with your customers? Or, does the word 'Dental Marketing' induce nausea?
Dental Marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews and your potential clients will go to another dentist. Fail to retain your customers and increase their (LTV) Lifetime Value and you face a constant uphill battle to get new and profitable customers. Not to mention the difficulties, time, and money wasted on trying to get qualified customers. This 'Dental Marketing Secrets' guide will give you the strategies that the most successful top 5% of dentists are currently using to create a highly successful business, enjoy a great quality of life, and really 'own' their time. Are you interested in becoming part of this 5%?
Dental Marketing Secrets: Digital Marketing Strategies to Grow Your Practice and Get More Patients Online by Jared Braverman
Blurb: Does your dental practice struggle to get a consistent flow of (good) new customers? Do you have an irresistible offer that repeatedly and reliably gets new customers in the door? Do you have a pricing strategy that moves your customers up your ladder towards your more expensive services? Do you generate great LTV (LifeTime Value) with your customers? Or, does the word 'Dental Marketing' induce nausea?
Dental Marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews and your potential clients will go to another dentist. Fail to retain your customers and increase their (LTV) Lifetime Value and you face a constant uphill battle to get new and profitable customers. Not to mention the difficulties, time, and money wasted on trying to get qualified customers. This 'Dental Marketing Secrets' guide will give you the strategies that the most successful top 5% of dentists are currently using to create a highly successful business, enjoy a great quality of life, and really 'own' their time. Are you interested in becoming part of this 5%?
Marketing for Dentists Podcasts
We've researched and handpicked a number of the best dental marketing podcasts for you to check out. Where possible we've focused on those that are still going rather than discontinued. All are available on iTunes and Google Play and often on additional podcast services. We've tried to add a link that includes multiple podcast sources so you can pick your favourite.
Mike Pedersen
Your Dental Success
Mike Pedersen, founder of The Dental Boost reveals dental marketing tips and strategies for dentists and orthodontists to increase new patient numbers, revenues and create a thriving practice. Having guests who have created their own success will inspire you to new heights. Discussing cutting-edge google tips, dental SEO strategies, website usability guidance, content marketing, video marketing, and overall marketing strategies will give you the tools to dramatically increase your dental practice revenues. Learning from other dental influencers who have achieved success with their practices, as well as other marketing experts, will clear out the clutter and possibly frustration you are currently experiencing.
Dr. Howard Farran
Uncomplicate your dental life with Dr. Howard Farran as he interviews your fellow townies and leaders in dentistry! Dentists and dental professionals share their wisdom to make your dentistry faster, easier, higher in quality, and lower in cost. Episodes released every weekday.
Link: Dentistry Uncensored with Howard Farran on Feedspot - Rss Feed
Mark Thackeray
Dental Marketing Secrets
In this show, you’ll discover what’s working right now to attract more of your ideal patients and set yourself up for massive long-term success. We’ll dive into dental marketing and advertising strategies like Facebook & Instagram ads, email marketing, live events, education-based campaigns, partnering with non-competitive vendors, community outreach, engineering referrals, generating reviews, and so much more.
You are going to hear lessons from experts in different areas of marketing, solo episodes from me, case studies from my clients and others, as well as Q&A sessions to ensure that you receive answers to your questions. My goal is to provide 2-3 tips each episode that you can take and apply right away to grow your practice.
Link: About the Dental Marketing Secrets Podcast – Dental Marketing Secrets Podcast
AGD Dental marketing
Dental Growth Solutions
Dental Growth Solutions is a boutique dental marketing company focused on marketing dentists online to generate new patients. With over a decade of dental marketing experience, we utilize a unique, proven recipe to ensure dental professionals will successfully grow their practice with our comprehensive online resources Although we develop customized marketing solutions for each client, we always place a high priority on the core focus of our marketing strategies:
Detailed on site and off site search engine optimization to ensure high visibility in all search engines, directories, and business listings.
Online reputation management using cutting edge software to maintain high quality online reputation across all online listings.
Dynamic social media marketing to ensure you are growing your network of contacts and referrals in your community. Monthly analytical SEO, Social Media, and Online Review reports to track progress and market trends for each client.
Link: AGD Dental Marketing | Dental Growth Solutions
Chris Pistorius
The Dental Marketing Podcast
Join dental & orthodontic marketing expert, and author of the book "The Ultimate Guide To Internet Marketing For Dentists", Chris Pistorius each week as he interviews leaders in the dental & orthodontic industry. Chris will unpack what are the best ways to market dental and orthodontic practices in 2021.
Each episode contains powerful information to help you grow your practice, drive traffic to your site, and increase new patient flow and overall net revenue.
practice ally
Practice Ally Podcast
Practice Ally Podcast - Practice Ally gives you tangible and tactical advice from people in and out of the dental industry to help every member of the dental team. The host, Ashley Sousa, has spent 11 years in the dental industry and has worked in and with many different positions in the office. She has helped dentists not only change their offices, revenue and teams, but also change their lives. The goal of this podcast is to empower all members of dental teams to pursue growth and give the best version of themselves to their patients every day.
dr lewis butler & dr sahil thakkar
Growing A Dental Practice
Growing A Dental Practice documents the story of two ambitious dentists on their journey as new principals. Dr Lewis Butler joined his family dental practice based in West Yorkshire in 2020, while Dr Sahil Thakkar opened a brand new squat practice in Ealing, London in 2021. Listeners gain unprecedented, behind-the-scenes access to the inner workings of two growing dental practices with a look back at how both dentists got started with ownership and what they learnt during the first crucial months. Experience the ups and downs, wins and challenges of scaling a dental business from a business, clinical, and marketing perspective. Along the way, host Mike Hennan, co-founder of dental marketing consultancy, PatientBoost, and his co-hosts, Lewis & Sahil, will be joined by special guests including renowned dental marketers & business consultants, successful practice owners, inspiring associates, standout suppliers, and many more. We’re on a mission to give new principals and aspiring practice owners the tools, knowledge, support, and confidence to build the dental business of their dreams.
gary bird
Dental Marketing Theory
Hosted by Gary Bird. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.
Link: Dental Marketing Theory - A Podcast By Gary Bird podcast (player.fm)
dr gary dds
A series of real time scenarios of how selling a dental practice works including selling to private investors, DSO's and more. The sale of a dental practice is one of the most complex business transactions you will make in your career as a dentist. Not only do you have to evaluate the condition and value of the dental equipment that conveys in the sale, but you also need to assess the long-term viability of the practice, as well as the real estate fair market value of the office building and land. If your dental school experience is like ours, dental training does not include seminars about how to conduct a comparative market analysis to determine how much a dental practice is worth. With our over 26 years of professional dental practice experience, our team at Health Care Practice Sales, LLC can guide you through the complexities of selling your dental practice. We offer expert advice and guidance during each phase of your dental practice transaction.
Link: Dental Practice Sales & Transitions With Dr. Gary DDS (dentaltransitionspodcast.com)
dr leonard tau
The Raving Patients Podcast, where reputation matters! Get ready to learn not only how to revitalize your dental practice’s online reputation, but also increase your visibility and credibility on Google and how to use the power of your happy patients to market your practice online with The Reviews Doctor himself, Dr. Leonard Tau!
dr mark costes
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
Link: The Dentalpreneur Podcast w/ Dr. Mark Costes on Apple Podcasts
dr jesse green
Hosted by Dr Jesse Green, the Savvy Dentist podcast provides the platform for learning everything you need to know about creating a dental business so that you can create a practice and life you love. Join Jesse each week as he interviews successful dentists, inspiring entrepreneurs, high performing athletes, and influencers. Hear their stories, learn about their challenges, and discover new tools and techniques to apply in your own dental business.
michael arias
MY NAME IS MICHAEL ARIAS AND I’M HERE TO HELP PEOPLE FIND YOU. YOU MAY DELIVER INCREDIBLE DENTISTRY, BUT IF YOUR NAME DOESN’T POP UP WHEN PEOPLE IN YOUR COMMUNITY THINK OF SEEING THE DENTIST, THAT’S A PROBLEM. I’M HERE TO HELP YOU FIX THAT PROBLEM. I’LL WALK YOU THROUGH UNCONVENTIONAL STRATEGIES AND INNOVATIVE TACTICS DESIGNED TO ATTRACT, ENGAGE, AND INVITE THE COMMUNITY TO YOUR PRACTICE.
chris barrow & ashley latter
Two of the dental industry's top leading coaches, speakers, trainers and consultants talking about business and life with Chris Barrow and Ashley Latter.
Gary Takacs
The Thriving Dentist
Gary Takacs is a well-known presence in dental practice consulting. He brings deep knowledge of the individual elements of business success together with genuine compassion for the dilemma of the dentist in today’s insurance-driven culture. As the host of a couple of podcast series, Gary guides dental professionals to a healthier practice style that lets them deliver hallmark-level quality of care.
As co-owner of a dental practice, Gary has first-hand experience in making the transformation from high-volume/low fee insurance dependency to a fee for service model. His lively discussions run the gamut from eye-opening lessons in cost accounting to communication that shows consumers what they have to gain from a patient-centric practice.
He is a published author, progressive rock fan, biker, businessman, and a family man – Gary Takacs always has unique perspectives to share.
d4c connects
D4C Connects
D4C Connects - D4C Connects is the official podcast of D4C Dental Brands, the largest and fastest-growing DSO focused on the pediatric and orthodontic dental practices. We discuss career opportunities, growing and transitioning your dental practice, and living the life you deserve. Better Together.
Samera Business Advisors
The Dental Business Guide
Presented by the team at Samera Business Advisors. The Dental Business Guide is all about helping aspiring dental practice owners build and grow their dental business empire. Tune in for tips and tricks by leading industry experts on how you can start and grow your dental business.
Patrick Chavoustie
The Dental Brief
Patrick Chavoustie hosts this podcast and says how the Dental brief is for busy dental professionals who are motivated to grow their practice. Each dental podcast is kept as close to ten minutes as possible. Guests speak on a wide variety of subjects with one common theme; giving you the information and advice you need to achieve your goals as quickly as possible.
dental works
The Dental Works Podcast
The Dental Works Podcast is produced by Dental Works, a family dental practice based in Scottsdale, Arizona that has been providing cosmetic and surgical dentistry for over 25 years.
ryan vet
The Dental Experience
This is the dental podcast focused on helping you create experiences worth sharing. The dental podcast is hosted by Ryan Vet, dental speaker, author and entrepreneur. This is your one-stop for everything you need to know to have a thriving dental practice and a fulfilled life. From conversation on providing extraordinary patient experiences to strategies in practice growth, we will help take your practice to the next level. To have an exemplary dental practice, you must also take time for personal growth and team development. With all-star guests, you will learn the latest dental hacks and tips and tricks to help you be extraordinary.
Link: The Dental Experience Podcast With Ryan Vet podcast (player.fm)
ortho marketing
Ortho Marketing Live
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice. Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
dr paul etchison
The Dental Practice Heroes
The Dental Practice Heroes Podcast was launched in 2017 by Dr. Paul Etchison. It is targeted towards anyone working in dentistry.
Dr. Etchison is practicing dentist in the south suburbs of Chicago. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving growing practice.
david maloley
Relentless Dentist
Hi, I’m Dr. David Maloley! I enjoy being an author, speaker, podcaster and executive coach. I’ve built several businesses from the ground up, including a dental practice in a Colorado resort town. I have eight years of experience helping other dentists – hard-working, dedicated professionals like you – create the successful practices of their dreams.
I’m an outspoken advocate for dentists who want to grow the thriving, profitable practices they deserve… and create more time for themselves, their families, and the things they used to love doing before their practices took over their lives.
My approach to growing a dental practice involves diving deep into 12 key areas of growth. With this 360-degree approach, my clients have been able to quickly and consistently grow their practices … and to create more income and more time to enjoy it.
Link: Podcasts - Join Dr. David Maloley - GROW Your Dental Practice (relentlessdentist.com)
grace rizza
Dentistry’s Growing with Grace
Dental Marketing Leader, Grace Rizza hosts Dentistry's Growing with Grace, a dental podcast about marketing, entrepreneurship, and leadership. Get the industry's top innovation, tips, and advice while enjoying a moment of positivity.
dr terri pukanich
Dental Boss Lady
The Dental BossLady Leadership Academy podcast is hosted by Dr. Terri Pukanich - the Founder and CEO of Dental BossLady - a global online resource for women in dentistry who want to have more fun in practice while making more money and feeling more fulfilled.
Marketing for Dentists Blogs
We've picked out a number of industry leading blogs for dentists. These blogs and websites include information about business and marketing for dentists. These dental marketing blogs are from around the world so make sure to adapt to your locality.
Dental Marketing Blog
Dental Marketing Blog was created to help support the Continuing Education of Dental Marketing professionals like yourself to propel their Dental Organization into Abundance.
Dental Marketer
Ideas, tips and techniques on how to grow your dental business
Link: Dental Marketing Ideas & Blogs | Tips For Dental Practice (dentalmarketer.ca)
Hi5 Practice
With 7 years of dental marketing experience behind us, Hi5 Practice has gained measurable insight in how to communicate with patients effectively, because we are the patients. In this blog, we want to provide a place to actively educate you on who we are, what our values are, and what we’re up to as we continue to grow, thrive and provide you with unmatched experiences.
Dental Business Associations
Associations are a powerful business and marketing resource for dentists. We've collated a list of them here for you to investigate. Some are more formal industry associations that can also help with dental business and marketing. In these cases we've tried to point directly to the specific marketing resources. Others in this list are purely business and marketing focused - in these cases we've just pointed to the home page for you to explore what they offer.
British Dental Industry Association - BDIA - The British Dental Industry Association
Dental Business Alliance - Business Support For Dentists | Dental Business Alliance (dba.dental)
Dental Business Mentor - Dental Business Support - Business Dental Mentor (dentalbusinessmentor.co.uk)
Dental Protection - Media and policy (dentalprotection.org)
More research coming soon
More research coming soon
Social media marketing for Dentists
Social media marketing for dentists can be a complex and confusing topic. One of the biggest mistakes we see is dentists trying to do all platforms at the same time. Instead, we recommend choosing one or two platforms and focusing.
What social media platforms are the best for dentists though? We've listed out the various platforms in order of preference. We recommend experimenting and focusing on the platforms in this order for the most marketing impact.
Facebook is easily the most popular social media platform used by dentists for marketing purposes — and with good reason. Facebook reaches 69% of American adults and 74% of users are on the platform every day.
If you are looking for a more “adult” audience that skews toward female users, Facebook is the place to be. By sharing blog posts, photos, videos, infographics, quick updates from your office, and fun items like birthdays and contests, you’ll be able to use your practice’s culture and personality to connect with current and future patients.
Another great thing about Facebook is that it allows you to set up a Facebook Business Page. Use your Business Page to provide your office hours, location, contact information, and more. You’ll also need a Business Page if you plan to do any Facebook advertising.
If Facebook is Batman, then Instagram is Robin. It is a more visual social media platform geared toward the under-35 crowd. Instagram is the place to share photos and short videos (making it a great choice for cosmetic dentists to show off before and after images). You can also use Instagram to share quick educational videos to help your patients keep their teeth healthy. Instagram isn’t really designed to link out to external content, like your website or blog, so you might want to focus your Instagram posts on branding and awareness more than lead generation.
In addition to the “dynamic duo” of Facebook and Instagram, there’s one other social channel you should consider.
Even though everyone has heard of it, people tend to overlook YouTube as a dental social media platform. But with more users than Facebook, you should definitely consider adding it to your social media marketing mix if your office is capable of producing video content. If you’re not convinced, it is also worth mentioning that YouTube is the world’s largest search engine, even bigger than Google. So if you want to be found, YouTube is a great place to be.
LinkedIn is primarily a business-to-business platform, but it can be a good way to network with colleagues if you are a specialty practice that relies on professional referrals.
Twitter is popular, but is geared toward timely, news-worthy content that has a short shelf life. That means you’ll need to be very active posting content to remain visible. For most dental offices, it is too difficult to keep up with the volume necessary to build a following.
Pinterest is another visual platform that can possibly be useful for dental practices that have eye-catching content. But it is generally very hard to build any sort of meaningful audience to be worth the effort.
TikTok, a newer platform popular with Millennials and Gen Z users, is all about sharing short video clips 15 to 60 seconds in length. Because of its limited length, TikTok can be useful for grabbing attention and pushing users to your other social channels for longer content.
Top dentist social media influencers
It's useful to know the top social media influencers in the industry. This allows you to check out what sort of content is popular with your potential audiences and customers. It's a good idea to follow and review the work of these influencers in order to learn best practices. What works for them and their audience will very likely work with your audience too.
Does this mean you should just copy their work? Not at all - it simply means use their social media content as inspiration and then add your own twist and personality to make it unique. It just helps to have some successful examples in mind before creating your own content. There's no need to reinvent the wheel here - instead start your social media marketing from a strong foundation.
Dentist Instagram Influencers
Graduated from Leeds University in 2010. She was titled Best Young Dentist in 2016/2017 at The Dentistry Awards.
Instagram - 109K followers
Simon Chard
Uses social media to share his passions – dentistry, health, fitness and photography. He believes it is a great place to show your patients who you really are, what your values are and the sort of work you can provide.
Instagram - 26.1K followers
George Cheetham
Dr George Cheetham started his ‘social media’ journey with the idea of attracting patients to his dental practice. He thought about what a patient may want to see, but quickly realised that he enjoyed posting more about restorative dentistry, which was received well by the dental community. He has since developed his reel into a lot of educational content showing his routine day-to-day work. George shows the stepwise restoration of teeth so dentists can look at it and pick up tips. He also shows the aesthetic treatments he provides, which tend to appeal to patients more.
Instagram - 35.3K followers
Robbie Hughes
Built his personal brand through hard work and recognising the role social media would have on the buyer journey. An early adopter of Instagram, his many businesses have gone from strength to strength by his clever use of multiple platforms to communicate with his client base, whether that is B2B, B2C, high net worth or FMCG/e-commerce.
Instagram - 56.6K followers
Educating the public and the profession on the emotional and clinical aspects relating to cosmetic dentistry is something he feels very strongly about. He believes everyone should have the opportunity to have all the knowledge they can have. He uses his social media presence to get those messages across. By the time the patient is in the chair, or the dentists embark on their training with him, there is already a familiarity and a breakdown of barriers.
Sam says: ‘Other than a vertical line of before and after on my Instagram grid, I want viewers to share my journey, and so use a combination of video content on IGTV, and reels, both professional and personal.
‘Working with partners, and collaborators within the dental sectors and sharing day to day life in the clinics is what I hope displays a “real life” version of what it is truly like to be me.’
Instagram - 20.1K followers
Hannah Kinsella
The owner of Kiln Lane Dental and founder of Icy Bear.
Kiln Lane Dental’s social media channels as an educational tool to share useful information with its following. The practice regularly plans content days to create educational content for followers including videos and reels to make dentistry interesting. Whilst also educating people on particular dental issues such as gum disease, children’s oral health as well as the services provided at Kiln Lane Dental. Smile transformation and testimonial posts are also used to show people how patient’s smiles are transformed and how skilled the dentists and clinicians are in the practice. It also regularly updates followers with the latest dental regulations. This helps to avoid any confusion when visiting the dentist and can help people with dental anxiety to stay calm before visiting.
Instagram - 259K followers
Milad Shadrooh
Qualified in 2004 from Barts and The London and he runs a successful dental practice in Basingstoke, Hampshire where his main interest is cosmetic dentistry.
Outside of dentistry, music is his main passion, and he has combined this with dentistry to hit the headlines as the ‘Singing Dentist’, with his educational and very entertaining dental parody songs. He has gained a huge following on social media with his online videos gaining more than 250 million views combined.
Instagram - 326K followers
Dentist YouTube Influencers
Providing free clinical and technical education to promote dental industry growth.
Followers - 35,740
Cosmedent
Composite restorations techniques that you can use at your dental practice.
Followers - 49.3K
Dr Teeth
Providing education tips and techniques in a unique and interesting way.
Followers - 216K
Learn more effectively by making dental content more engaging, interesting and fun to learn. Our goal is to make complex concepts and facts difficult to remember into very simple, enjoyable and entertaining "whiteboard animation videos"!
Followers - 95.7K
Dental Minute with Steven T. Cutbirth, DDS
Dental Town
A community for dental professionals. Dentaltown.com offers message boards with more than 200,000 members discussing all things dental (and some things not), online CE to keep you informed about the latest treatment techniques, classified ads to help you staff and stock your practice, monthly polls to show you what’s trending in dentistry and more.
Followers - 17.5K
Teeth Talk Girl
Teeth Talk Girl strives to create a fun environment for viewers to learn about teeth. By providing both facts and opinions based on her education and personal daily life, she strives to advocate for community dental hygiene awareness.
Followers - 293K
Provider of online dental education with members and online users in over 100 countries and a world renowned faculty of clinicians and researchers from US, Europe and Australasia. gIDE provides Lecture-on-Demand, Clinical Videos, Expert Interviews, Live Broadcasts, specifically designed to meet the educational needs of practicing dentists.
Followers - 5.72K
Dentist Facebook Influencers
Discussions about the practical aspects of management and ownership of dental practices. Posts and conversations about clinical dentistry are explicitly not allowed. The group has over 20,000 members and gets about 23 new posts per day.
Software Pundit
The best Facebook group to discuss dental technology. Topics include dental practice management software, patient communication software, & appointment software. Dentists and other dental professionals can get answers to software-related questions, and read the latest technology tips. SoftwarePundit will also conduct & share research in the group, and share exclusive software discounts.
For Dentists by Dentists
For Dentists, By Dentists is a popular and active group with 15,000 members and almost 50 posts per day. The group's goal is to be "a source of positivity and inspiration for our profession and for life." We recommend joining this group to add encouraging, refreshing posts from other dentists to your daily newsfeed.
Dental Nachos
Dental Nachos is committed to "dramatically increasing the success and happiness of dentists across every stage of their professional career.” Engage in peer discussions related to your practice and beyond. You will also find postings on hilarious topics only those in the industry would understand. Dental Nachos is a wonderful place to vent, and engage in educational topics posted by other members. With 42.1K members.
Group dedicated to creating an empowering community for the dental industry. It aims to support and inspire dentists in furthering their practice and life. Whether you want to gain insight from fellow successful dentists on growing your business, or starting a new one, Dental Boss movement serves as a wonderful resource. 3.5K members.
Dentist TikTok Influencers
Paediatric dentist, makes fun and engaging content, also adds lifestyle videos and vlogs about family, fitness, food and KPOP - 1.1M followers
Dr. Tania Ramezani, DDS
Daily lifestyle videos of a dentist - 10.2K followers
Oral Harmony
Focuses on before and after shots of veneers - 126.8K followers
Dental care tips and work-related content - 173.3K followers
Dentist Social Media Content Ideas
Whilst the above lists of dentist social media influencers should have given you some solid social media content ideas we want to provide an additional list of topics and prompts that you can use to kickstart content creation. These dentist social media content ideas are researched from various sources and represent some of the most popular content types out there.
In terms of format we always recommend video as the most engaging way to present information. It's also the most applicable format across all platforms as nearly all social media platforms support (and indeed prefer) video to any other format like text or image.
- Behind the scenes (BTS)
- Latest news/updates
- Info on dental hygiene
- Reviews of products eg. floss/toothbrushes
- Interview with industry experts
- Things you should know about dental hygiene
- Things you should know about dental insurance
- What to look for when buying a toothbrush
- What does sugar really do your teeth
- What to expect when getting your wisdom tooth removed
- How to care for your teeth on holiday
- Tips on oral care and hygiene
- Fluoride - Myths and facts
- Top facts about teeth
- Should you use mouthwash
- Best treatments for teeth sensitivity
- Best way to whiten your teeth
- Info on dental awareness month
- Meet the team/staff/dentists
- Things you should know about Invisalign
- Before and after shots/videos
- Dental practice tours
- Patient testimonials
- Live videos at events/meetings/BTS
- Top foods that are bad for your teeth
- Best foods to eat to keep your teeth healthy and white
- Foods/drinks to avoid discolouration
- Health and wellness around dental care
- Dental anxiety and comfort tips and techniques
- How to choose your dental practice
- How often should you change your toothbrush
- How to keep your toothbrush clean
- Best cosmetic dentistry treatments
- Common symptoms of tooth decay
- 5 fun tips to get your children brushing their teeth
- Dental implants or dentures
- FAQ
- Day in the life of a dentist
- List of services available
- 5 Ways to avoid cavities
- The best way to floss teeth
- National days/greetings videos during the holiday seasons
- Baby teething tips
- How to clean your baby's teeth properly
- The dental care products you should be using on your baby
- Is chewing gum good/bad for your teeth
- DIY teeth whitening tips and facts
- 3 Questions to ask when going to a new dentist
- Benefits of wearing a mouth guard
- 5 Procedures that whiten teeth
- The Invisalign process
- What dentist do/think when cleaning your teeth (comedic)
- Sing/dance when giving tips
- Team videos/selfies to make it more personal
- Repost videos/reviews from happy clients
- Collaborate with other influencers or dental professionals
- Photos with patients
- Day in the office/dental practice
- What I eat as a dental practitioner
- Voluntary and community work events
SEO for Dentists
Search Engine Optimisation (or SEO) is basically the activity of "getting to the top of Google".
Being the top Google result in your area can bring in floods of free and sustainable traffic automatically. With the right website and business offer this website traffic can be converted into revenue.
However, SEO requires upfront research and work preparing your website for Google.
A large component of this work is deciding your "keywords". Basically these are the words that people (potential customers) type into Google when trying to find something.
A keyword that has high traffic but high competition is difficult to rank for - you'll be competing against existing websites that have a chokehold on the keywords.
A keyword that has low competition but low volume is easy to rank for but not worth your time - you'll come at the top of Google but not many people are searching for that keyword.
The sweet spot is therefore to target a) keywords with lots of searches (volume) AND b) low competition.
Finding a good ratio between volume and competition is the most important factor in SEO. We've gone ahead and researched the best keywords for SEO for dentists.
Top SEO Keywords for Dentists
- Dentist
- Dentist near me
- Dental clinic
- Dental crown
- Dental bridge
- Dental practice near me
- Orthodontists
- The dentist
Note: with any keyword you'll have even more success by adding your location before or after the keyword. This further ties your SEO to a specific location and makes your page easier to find. Any of these keywords plus a location modifier will with Google ranking in a specific area.
Google SEO for Dentists: Top Results for Keywords
For each of the top keywords researched and selected above here are the top results.
Why are these useful? These sites currently rank top on Google for the specific keywords and thus "own" the traffic. Reviewing what these websites have done is the first step to trying to outrank them on Google. These are Google "verbatim" searches which strips out location and personalisation data to give a purer picture of the most successful sites.
The basic idea with SEO optimisation is to provide content that is more valuable than the current websites. Knowing the competition allows us to find ways to improve and outmanoeuvre them.
You can use a tool like SEMRush (free trial available) to analyse these pages to find weaknesses. These SEO weaknesses are opportunities for you and your website and can guide your strategy moving forward.
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dentist near me
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dental clinic
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dental crown
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dental bridge
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dental practice near me
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orthodontists
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The dentist
Rank | Title | LInk | Description |
|---|---|---|---|
1 | Find a dentist near you on the NHS website. Check your local dentist's opening times, services, facilities, reviews and ratings. | ||
2 | The service finder on the NHS website enables you to find local NHS services, including dentists. You will need to contact the dental practice directly and ... | ||
3 | Associate dentist 3-4 days per week in fully private independent practice. 50% all earnings. Recruiter: webley Dental Surgery. Apply for this job ... | ||
4 | 24 May 2022 — Two Mile Ash Dental & Implant Clinic, private dentist , Milton Keynes. Contact us today to make your appointment for a range of treatments . | ||
5 | Enter youIf you need to make a complaint about the care or service provided by an NHS dentist or dental practice, in the first instance you should contact the ...r text here... | ||
6 | Everyone should have access to good quality NHS dental services. There is no need to register with a dentist. Try to find a practice that's convenient for you ... | ||
7 | Award-winning Exeter dentist focusing on the link between oral health and general wellbeing. Call our friendly team today to book your consultation | ||
8 | Have I had direct interaction with my dentist to inform my consent? Who is the person that's treating me? Back Standards and guidance | ||
9 | Dentist @ W2 offers a wide range of dental services from routine check-ups to cosmetic treatments. Leading private dentist in London. | ||
10 | A dentist, also known as a dental surgeon, is a healthcare professional who specializes in dentistry (the diagnosis, prevention, management, and treatment ... |
25+ yearsSEO for dentists: Blogging
What's the best way to rank for the keywords we've listed above? Whilst SEO is a very large topic we want to give you a starting point for your SEO efforts.
Blogging is a strong entry point for SEO. Why is this? Basically Google love to see consistent new content.
Most websites are quite static - they have a homepage, an about us page, a contact us page and other basic and unchanging pages. This isn't ideal for Google because once published nothing really changes. Google likes to see pages that are consistently publishing valuable content.
This is why blogs are so important. They allow an otherwise static business page to add content sustainably.
The next question is what should you be blogging about? In short you need to create content that is valuable for the people you want to attract. These people are (generally) your customers. So you need to create valuable content for your customers.
The most surefire method to do this is to answer questions that your customers have.
Google is basically a place where people come to answer questions and solve problems. Every time we type something into Google we are basically asking question and looking for an answer.
We want to be the ones who are answering the questions that your potential customers have. By answering these questions we provide value. By providing value Google will increase our rank until we are amongst the top results for certain searches.
Thankfully, Google actually publishes the questions that people ask! We can directly see what the public in general wants to know about and then we (as experts) can jump in and provide answers.
We then use these questions as prompts in preparing blogs for our website.
One very useful tool for uncovering Google data is Answerthepublic.com. We recommend you check out the tool and use it to uncover more possible blogging topics. We've also pulled the most relevant SEO data for you in this section.
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56 prepositions
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40 comparisons
Dentist Guest Blogging for SEO
Once you've started to write and publish content to your own website's blog you'll start to rank up on Google.
To speed up the process though we can also deploy our blog writing ability to do guest blogging.
The idea behind guest blogging is that we prepare blog articles that are published on other people's websites.
Why would we do this? Why create content for someone else's benefit? Surely this will help their SEO rather than than your website's SEO?
The main reason we perform guest blogging is for "backlinks".
Basically a backlink is a link from another person's website back to your website.
When you provide them with a guest blog generally the "host" website publishing the blog will add a link that connects to your website. This might be in your Author Bio or might be a direct link in the blog article itself. The main thing is that there is now a backlink between their website and your website.
Why is this important? A backlink is another factor that Google looks at when deciding how valuable your website is. And remember, the more valuable Google thinks your website is the more people it will show your site to.
Having more backlinks tells Google that other people on the web think your website it valuable. It's a social signal if you like. A way of other websites "voting" for your site as something valuable.
However, simply having lots of backlinks isn't enough. They need to be high quality. Having a large quantity of low quality links will actually hurt your website!
The next table outlines high quality guest blogging opportunities for you to pursue. These are websites that are actively searching for guest blogs and will link back to your website. More importantly they are good quality websites who you want links from.
Check out the links below to see what sort of guest blogs they are looking for a the moment and assess whether you can prepare high quality content for them. If so we recommend reaching out to them and preparing content for them to distribute.
Website Name | Link | Domain Score | Domain Rating |
|---|---|---|---|
Health 2 Wellness | 55 | ||
101 Dentist | 52 | ||
Cult Fits | 50 | ||
Mom News Daily | 48 | ||
Dental Implant Cost Guide | 41 | ||
The Fit Scene | 39 | ||
Dentist Friend | 34 | ||
The Young Dentist | 31 | ||
US Dentist Directory | 29 | ||
Cosmodontist | 27 | ||
Dental Dost | 16 | ||
Cosmetic Dental Treatments | 13 | ||
DMI Networking | 12 | ||
Dentals Review | 9 | ||
MedZone | 8 | ||
Adult Dentistry | 3 | ||
Dental Practice | 2 | ||
Best Oral Hygiene | 1 | ||
Dental Hygiene Blog | 0 | ||
Pleasant St Dental | 0 |
PPC Advertising for Dentists
PPC advertising is pay-per-click ads. PPC is a general term but we tend to mean Google when talking about PPC as Google runs the world's largest PPC network (called Google Adwords).
SEO, which we talked about previously, takes time to yield results.
PPC on the other hand is immediate. We can turn it on today and start receiving leads and customers within hours.
Both are very powerful and important marketing tools for dentists, just with different costs and timescales.
The key with PPC is targeting - we need to make sure we are only showing adverts to people who will become customers. If we target too widely and show adverts to people who will not become customers then PPC can become very expensive very quickly.
Therefore we need to know what keywords to target using PPC on Adwords. We've chosen some best PPC keywords for dentists for you.
These are chosen based on a) the intention of the searcher ii) volume of searches and iii) price competitiveness.
RANK |
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